{"id":915,"date":"2022-07-20T09:38:16","date_gmt":"2022-07-20T13:38:16","guid":{"rendered":"https:\/\/gbta.org\/using-tech-to-improve-hotel-experiences\/"},"modified":"2022-08-11T11:33:10","modified_gmt":"2022-08-11T15:33:10","slug":"using-tech-to-improve-hotel-experiences","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/using-tech-to-improve-hotel-experiences\/","title":{"rendered":"Utiliser la technologie pour am\u00e9liorer les exp\u00e9riences h\u00f4teli\u00e8res"},"content":{"rendered":"<p>R\u00e9cemment, la Fondation GBTA <a title=\"Livre blanc Accor\" href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/rls_071415.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">a publi\u00e9 un livre blanc <\/a>appel\u00e9 <em>Exploiter la technologie pour am\u00e9liorer l\u2019exp\u00e9rience h\u00f4teli\u00e8re des voyageurs d\u2019affaires<\/em>, sponsoris\u00e9 par <a href=\"http:\/\/www.accorhotels-group.com\/en.html\">AccorH\u00f4tels<\/a>. Le document s&#039;appuie sur une \u00e9tude qualitative visant \u00e0 comprendre la technologie actuellement utilis\u00e9e par les voyageurs d&#039;affaires lorsqu&#039;ils r\u00e9servent, arrivent et s\u00e9journent dans des h\u00f4tels\u00a0; d\u00e9terminer les lacunes qui existent dans l&#039;exp\u00e9rience h\u00f4teli\u00e8re d&#039;un voyageur d&#039;affaires\u00a0; et identifier des solutions technologiques potentielles pour combler ces lacunes.<\/p>\n<p>Les h\u00f4tels ont la possibilit\u00e9 de consacrer leur attention et leurs ressources \u00e0 un certain nombre de domaines dans lesquels la technologie peut jouer un r\u00f4le innovant en fournissant aux voyageurs d&#039;affaires les outils et les commodit\u00e9s dont ils r\u00eavent.<\/p>\n<p><strong>Domaines d\u2019enthousiasme pour la technologie visant \u00e0 am\u00e9liorer l\u2019exp\u00e9rience des voyageurs d\u2019affaires dans les h\u00f4tels <\/strong><\/p>\n<ul>\n<li>Enregistrement et entr\u00e9e de chambre en ligne fluides<\/li>\n<li>D\u00e9velopper un service de conciergerie par SMS ou par application<\/li>\n<li>Int\u00e9grer les e-folios dans un logiciel de notes de frais<\/li>\n<\/ul>\n<p><strong>Domaines d&#039;am\u00e9lioration pour la technologie et l&#039;exp\u00e9rience des voyageurs d&#039;affaires dans les h\u00f4tels<\/strong><\/p>\n<ul>\n<li>Am\u00e9liorer la technologie autour de l\u2019utilisation des services de navette a\u00e9roportuaire<\/li>\n<li>Communications avant le voyage\u00a0: adapter les communications par courrier \u00e9lectronique ou par SMS au voyageur d&#039;affaires plut\u00f4t qu&#039;au voyageur d&#039;agr\u00e9ment.<\/li>\n<li>Am\u00e9liorer l\u2019\u00e9change d\u2019informations entre les h\u00f4tels et le GDS<\/li>\n<\/ul>\n<p>Quel que soit le type de nouvelle technologie mise en \u0153uvre, il est essentiel de r\u00e9pondre aux besoins et aux d\u00e9sirs des clients, ce qui implique de leur expliquer soigneusement la nouvelle technologie. Une base d&#039;\u00e9ducation et d&#039;exp\u00e9rience a le potentiel de convertir m\u00eame le voyageur le plus traditionnel \u00e0 de nouvelles pratiques si elle est pr\u00e9sent\u00e9e de mani\u00e8re appropri\u00e9e. L&#039;ex\u00e9cution et le support de toute nouvelle technologie doivent \u00e9galement \u00eatre sans faille, car si un nouvel outil \u00e9choue une fois, il sera difficile de convaincre ceux qui d\u00e9couvrent la technologie de lui donner une autre chance. Et comme toujours, lorsqu\u2019il s\u2019agit de nouvelles technologies, il est essentiel que les h\u00f4tels ne perdent pas de vue l\u2019importance du service client.<\/p>","protected":false},"excerpt":{"rendered":"<p>R\u00e9cemment, la Fondation GBTA a publi\u00e9 un livre blanc intitul\u00e9 Exploiter la technologie pour am\u00e9liorer l&#039;exp\u00e9rience h\u00f4teli\u00e8re des voyageurs d&#039;affaires, sponsoris\u00e9 par AccorHotels. L&#039;article \u00e9tait bas\u00e9 sur une \u00e9tude qualitative dans le but de comprendre la technologie actuellement utilis\u00e9e par les voyageurs d&#039;affaires lorsqu&#039;ils r\u00e9servent, arrivent et s\u00e9journent dans des h\u00f4tels\u00a0; d\u00e9terminer les lacunes qui existent dans une entreprise\u2026<\/p>","protected":false},"author":25,"featured_media":821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[460,48,49,165,250,275,129],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-accor","tag-business-travel","tag-gbta","tag-gbta-foundation","tag-hotels","tag-technology","tag-travel"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/HotelLobby_PhotoCreditNikStanbridge.jpg",640,480,false],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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