{"id":928,"date":"2022-07-20T09:38:21","date_gmt":"2022-07-20T13:38:21","guid":{"rendered":"https:\/\/gbta.org\/convenience-cost-savings-and-customer-experience\/"},"modified":"2022-08-11T11:33:11","modified_gmt":"2022-08-11T15:33:11","slug":"convenience-cost-savings-and-customer-experience","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/convenience-cost-savings-and-customer-experience\/","title":{"rendered":"Commodit\u00e9, \u00e9conomies et exp\u00e9rience client"},"content":{"rendered":"

Lundi sur la sc\u00e8ne centrale de la convention GBTA, Guy Langford de Deloitte & Touche LLP a anim\u00e9 un panel sur la diff\u00e9renciation des marques dans une \u00e9conomie du partage<\/a> mettant en vedette deux dirigeants d'entreprises plus traditionnelles et bien \u00e9tablies et deux nouveaux entrants d'entreprises jouant clairement dans une \u00e9conomie de partage. Les pan\u00e9listes comprenaient des dirigeants de NH Hotel Group, Enterprise Holdings, Zipcar et Airbnb qui discutent des strat\u00e9gies autour de l'image de marque et de la diff\u00e9renciation pour les entreprises qui tentent de r\u00e9ussir sur ce march\u00e9 en mutation.<\/p>\n

\"BlogBrandingPanel\"<\/a><\/p>\n

Qu'est-ce que l'\u00e9conomie du partage ?<\/strong>
\nLe directeur de la strat\u00e9gie d'Enterprise, Gregory Stubblefield, a d\u00e9clar\u00e9 que l'\u00e9conomie du partage dans son entreprise existe depuis plusieurs d\u00e9cennies, affirmant qu'Enterprise partage plus d'un million de v\u00e9hicules rien qu'en Am\u00e9rique du Nord au cours d'une semaine donn\u00e9e. Qu'est-ce qui a vraiment chang\u00e9 et pourquoi il y a tant d'activit\u00e9 autour de l'\u00e9conomie du partage Le concept, a-t-il ajout\u00e9, est que les voyageurs d'affaires et les clients veulent l'acc\u00e8s, la commodit\u00e9 et un faible co\u00fbt.<\/p>\n

Kaye Ceille, pr\u00e9sidente de Zipcar, a d\u00e9clar\u00e9 que pour eux, le partage \u00e9tait davantage consid\u00e9r\u00e9 en termes d'efficacit\u00e9, affirmant qu'ils avaient appris que la voiture nord-am\u00e9ricaine moyenne restait inactive plus de 23 heures par jour. Lorsque Zipcar est n\u00e9, c'\u00e9tait avec l'id\u00e9e que s'ils pouvaient amener les gens \u00e0 partager leur voiture, ce serait plus efficace, \u00e0 la fois en termes de temps et d'argent.<\/p>\n

Guy a conclu que le partage concernait davantage l'acc\u00e8s et les \u00e9conomies de co\u00fbts.<\/p>\n

Blaisir
\n<\/strong>Interrog\u00e9 sur le fait de passer d'un public ax\u00e9 sur les loisirs \u00e0 un public ax\u00e9 sur les affaires, Chip Conley, responsable de l'hospitalit\u00e9 et de la strat\u00e9gie mondiales pour Airbnb, a parl\u00e9 de combiner affaires et loisirs, ou \u00ab\u00a0bleisure\u00a0\u00bb. Il a dit qu'il s'agissait plus d'un m\u00e9lange que d'une entreprise contre des loisirs ou des h\u00f4tels contre des maisons. Il a admis avoir s\u00e9journ\u00e9 7 de ses 12 derniers jours en voyage d'affaires dans des locations Airbnb et cinq dans des h\u00f4tels. Il pense que cela a \u00e0 voir avec les voyages d'affaires qui recherchent davantage la d\u00e9couverte que l'indulgence.<\/p>\n

Investir dans Tech Vs. Briques et b\u00e2tons
\n<\/strong>Rufino P\u00e9rez Fern\u00e1ndez, directeur commercial de NH Hotel Group, a parl\u00e9 de l'impact de la technologie sur le mod\u00e8le commercial de son entreprise. "En fin de compte, la technologie n'est pas ce qui compte vraiment", a-t-il d\u00e9clar\u00e9. La technologie est pour l'innovation et l'innovation vend une exp\u00e9rience. "Si vous faites quelque chose qui n'am\u00e9liore pas l'exp\u00e9rience, cela n'a pas vraiment d'importance."<\/p>\n

Les trois C<\/strong>
\nL'un des principaux enseignements du panel \u00e9tait que la technologie devient la pierre angulaire de l'exp\u00e9rience client et que les entreprises peuvent soit perturber, soit \u00eatre perturb\u00e9es alors qu'elles s'efforcent de respecter les trois\u00a0C\u00a0: commodit\u00e9, \u00e9conomies et exp\u00e9rience client.<\/p>","protected":false},"excerpt":{"rendered":"

Lundi sur la sc\u00e8ne centrale de la convention GBTA, Guy Langford de Deloitte & Touche LLP a anim\u00e9 un panel sur la diff\u00e9renciation de la marque dans une \u00e9conomie de partage mettant en vedette deux dirigeants d'entreprises plus traditionnelles et bien \u00e9tablies et deux nouveaux entrants d'entreprises jouant clairement dans une \u00e9conomie de partage. Les pan\u00e9listes comprenaient des dirigeants de NH Hotel Group, Enterprise Holdings, Zipcar et\u2026<\/p>","protected":false},"author":25,"featured_media":929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,78],"tags":[270,472,473,474,371,350,475],"class_list":["post-928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-ground-transportation","tag-airbnb","tag-disruption","tag-enterprise","tag-nh-hotels","tag-sharing","tag-sharing-economy","tag-zipcar"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/BlogBrandingPanel-1024x683.jpg",1024,683,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":78,"name":"Ground 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