{"id":967,"date":"2022-07-20T09:38:39","date_gmt":"2022-07-20T13:38:39","guid":{"rendered":"https:\/\/gbta.org\/travel-apps-baby-boomers-vs-millennials\/"},"modified":"2022-08-11T11:33:15","modified_gmt":"2022-08-11T15:33:15","slug":"travel-apps-baby-boomers-vs-millennials","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/travel-apps-baby-boomers-vs-millennials\/","title":{"rendered":"Applications de voyage\u00a0: baby-boomers contre millennials"},"content":{"rendered":"<p>UN <a href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/rls_092415.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">\u00e9tude r\u00e9cente de la Fondation GBTA<\/a> publi\u00e9 en partenariat avec Carlson Wagonlit Travel a interrog\u00e9 plus de 500 voyageurs d&#039;affaires nord-am\u00e9ricains sur les comportements de r\u00e9servation des voyageurs d&#039;affaires et a trouv\u00e9 des diff\u00e9rences int\u00e9ressantes en ce qui concerne les baby-boomers (55 ans et plus) et les millennials (18-34) et leur utilisation des applications de voyage .<\/p>\n<p>Alors que les t\u00e9l\u00e9phones intelligents sont pratiquement universels parmi les voyageurs d&#039;affaires, l&#039;adoption d&#039;applications de voyage ne l&#039;est pas. <strong>Moins de la moiti\u00e9 des voyageurs d&#039;affaires interrog\u00e9s ont t\u00e9l\u00e9charg\u00e9 des applications de compagnies a\u00e9riennes (46 %), d&#039;h\u00f4tels (45 %), de r\u00e9servation de voyages (34 %) ou de voyages g\u00e9n\u00e9raux (23 %).<\/strong><\/p>\n<p>Lorsqu&#039;on leur a donn\u00e9 une s\u00e9lection d&#039;objectifs pour les applications de voyage, les voyageurs d&#039;affaires \u00e9taient plus susceptibles de les utiliser pour v\u00e9rifier leur statut de vol (39 %), l&#039;enregistrement de vol (38 %), la navigation (37 %), la recherche d&#039;informations (34 %) et la r\u00e9servation d&#039;h\u00f4tels (33\u00a0%). Les utilisations moins courantes comprenaient le suivi des d\u00e9penses (18\u00a0%), la r\u00e9servation de restaurants (18\u00a0%) et la demande d&#039;un service de taxi\/covoiturage (16\u00a0%).<\/p>\n<p>Les voyageurs de la g\u00e9n\u00e9ration Y et de la g\u00e9n\u00e9ration X (35-54 ans) sont plus susceptibles que les baby-boomers d&#039;avoir t\u00e9l\u00e9charg\u00e9 chacun des quatre types d&#039;applications de voyage (h\u00f4tel, r\u00e9servation de voyage, voyage g\u00e9n\u00e9ral et avis) sur leur smartphone. Les voyageurs de la g\u00e9n\u00e9ration Y et de la g\u00e9n\u00e9ration X ont des taux d&#039;adoption similaires, \u00e0 l&#039;exception des applications de transport terrestre, t\u00e9l\u00e9charg\u00e9es par la g\u00e9n\u00e9ration Y \u00e0 un taux plus \u00e9lev\u00e9.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTpic2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1285 size-large\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTpic2-1024x494.jpg\" alt=\"CWTpic2\" width=\"700\" height=\"338\" \/><\/a><\/p>\n<p>En ce qui concerne l&#039;utilisation des applications, <strong>Les mill\u00e9niaux sont plus susceptibles que les baby-boomers d&#039;utiliser des applications pour r\u00e9server des h\u00f4tels, s&#039;enregistrer \u00e0 l&#039;h\u00f4tel, r\u00e9server des locations de voiture, consulter des avis et traduire en ligne.<\/strong> Les voyageurs de la g\u00e9n\u00e9ration X sont plus susceptibles que les baby-boomers d&#039;utiliser des applications de voyage pour la navigation, l&#039;enregistrement \u00e0 l&#039;h\u00f4tel, le suivi des d\u00e9penses, la r\u00e9servation de locations de voitures et la traduction en ligne.<\/p>\n<p>En ce qui concerne la connaissance des fonctionnalit\u00e9s des applications h\u00f4teli\u00e8res, <strong>Les baby-boomers ainsi que les voyageurs d&#039;affaires peu fr\u00e9quents ignorent le plus souvent toutes les fonctionnalit\u00e9s<\/strong>.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTBookingStudy_AwarenessHotelAppFeatures.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1289\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTBookingStudy_AwarenessHotelAppFeatures-1024x463.jpg\" alt=\"CWTBookingStudy_AwarenessHotelAppFeatures\" width=\"700\" height=\"317\" \/><\/a><\/p>\n<p><strong>Pourquoi utiliser des applications de voyage\u00a0?<br \/>\n<\/strong>Lorsqu&#039;on leur demande pourquoi ils utilisent des applications de voyage, les voyageurs d&#039;affaires mentionnent souvent la commodit\u00e9, la facilit\u00e9 d&#039;utilisation et l&#039;acc\u00e8s \u00e0 l&#039;information.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTbookingStudy_BenefitsApps.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1286 size-large\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTbookingStudy_BenefitsApps-1024x620.jpg\" alt=\"CWTbookingStudy_BenefitsApps\" width=\"700\" height=\"424\" \/><\/a><\/p>\n<p><strong>Qu&#039;est-ce que cela signifie pour les programmes de voyage\u00a0?<br \/>\n<\/strong>Les niveaux d&#039;adoption des applications de voyage sont similaires aux taux d&#039;adoption d&#039;autres types d&#039;applications, notamment les services bancaires, les jeux, la recherche et la navigation. Ce domaine offre donc aux programmes de voyage l&#039;occasion d&#039;\u00e9valuer et d&#039;int\u00e9grer les applications mobiles qu&#039;ils jugent utiles et qui pourraient aider les voyageurs. non seulement rester conforme \u00e0 la politique de voyage, mais aussi am\u00e9liorer l&#039;exp\u00e9rience des voyages d&#039;affaires.<\/p>\n<p>Vouloir en savoir davantage? <a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/15dl1020.aspx\/\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous \u00e0 un webinaire le 20 octobre<\/a> o\u00f9 GBTA discutera plus en d\u00e9tail de l&#039;\u00e9tude et de ses conclusions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente de la Fondation GBTA publi\u00e9e en partenariat avec Carlson Wagonlit Travel a interrog\u00e9 plus de 500 voyageurs d&#039;affaires nord-am\u00e9ricains sur les comportements de r\u00e9servation des voyageurs d&#039;affaires et a trouv\u00e9 des diff\u00e9rences int\u00e9ressantes en ce qui concerne les baby-boomers (55+) et les mill\u00e9niaux (18-34) et leur utilisation des applications de voyage. Alors que les t\u00e9l\u00e9phones intelligents sont pratiquement universels dans les entreprises\u2026<\/p>","protected":false},"author":25,"featured_media":968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[525,526,496,527,48,271,321,165,528,529],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-apps","tag-baby-boomers","tag-booking","tag-booking-behavior","tag-business-travel","tag-business-travelers","tag-cwt","tag-gbta-foundation","tag-millennials","tag-travelers"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/CWTbookingStudy_BenefitsApps-1024x620.jpg",1024,620,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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