{"id":998,"date":"2022-07-20T09:38:54","date_gmt":"2022-07-20T13:38:54","guid":{"rendered":"https:\/\/gbta.org\/chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china\/"},"modified":"2022-08-11T11:34:39","modified_gmt":"2022-08-11T15:34:39","slug":"chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china\/","title":{"rendered":"Les voyageurs d&#039;affaires chinois d\u00e9pensent $110 milliards USD en r\u00e9unions et \u00e9v\u00e9nements en Chine"},"content":{"rendered":"<p>Hier, la Fondation GBTA <a href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/RLS_110215.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">publi\u00e9 une \u00e9tude<\/a>, parrain\u00e9 par Starwood Hotels &amp; Resorts, qui a \u00e9valu\u00e9 le march\u00e9 chinois des r\u00e9unions, des voyages de motivation, des congr\u00e8s et des expositions (MICE). C&#039;est la premi\u00e8re fois que le march\u00e9 est quantifi\u00e9 de la sorte, r\u00e9v\u00e9lant que l&#039;activit\u00e9 MICE repr\u00e9sente pr\u00e8s de la moiti\u00e9 (42 %) du volume total des voyages d&#039;affaires int\u00e9rieurs en Chine et 45 % des d\u00e9penses totales de voyages d&#039;affaires.<\/p>\n<p>En 2014, 138,5 millions de voyages int\u00e9rieurs ont \u00e9t\u00e9 effectu\u00e9s \u00e0 des fins MICE et les voyageurs d&#039;affaires MICE ont d\u00e9pens\u00e9 un total de $110 milliards USD (\u00a5680 milliards CNY) au cours de ces voyages.<\/p>\n<p><strong>O\u00f9 se d\u00e9roulent ces voyages\u00a0?<br \/>\n<\/strong>Shanghai (27 %) et P\u00e9kin (25 %) ont accueilli la majorit\u00e9 des voyages MICE en Chine au cours des 12 derniers mois, suivis de Guangzhou (24 %), Hong Kong (11 %) et Macao (6 %).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICEgeographicmarkets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1420 size-full\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICEgeographicmarkets.jpg\" alt=\"MICEgeographicmarkets\" width=\"871\" height=\"655\" \/><\/a><\/p>\n<p><strong>A quoi ressemblent ces voyages ?<br \/>\n<\/strong>Au cours des 12 derniers mois, 86 % des voyageurs d&#039;affaires ont effectu\u00e9 un voyage \u00e0 des fins MICE en Chine et chaque voyageur d&#039;affaires d\u00e9pense en moyenne $1 100 USD (\u00a56 782 CNY) par voyage. Les voyages MICE chinois durent en moyenne 2,9 jours, la majorit\u00e9 des voyages (59 %) durant entre deux et quatre jours. La plupart des voyageurs d&#039;affaires (64 %) atteignent leurs destinations MICE par avion, tandis que 18 % voyagent en train et 14 % en voiture. Les r\u00e9unions MICE ont g\u00e9n\u00e9ralement lieu dans des centres de conf\u00e9rences et de congr\u00e8s (38 %) ou des h\u00f4tels (33 %).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_TripSpend_starwoodstudy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1421 size-medium\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_TripSpend_starwoodstudy-300x217.jpg\" alt=\"MICE_TripSpend_starwoodstudy\" width=\"300\" height=\"217\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_typeofmeeting_startwood.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1422 size-medium\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_typeofmeeting_startwood-300x221.jpg\" alt=\"MICE_typeofmeeting_startwood\" width=\"300\" height=\"221\" \/><\/a><\/p>\n<p><strong>Vous voulez en savoir plus\u00a0?<br \/>\n<\/strong><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/15dl1210.aspx\/\" target=\"_blank\" rel=\"noopener\">Assister \u00e0 un webinaire<\/a> le 10 d\u00e9cembre<sup>e<\/sup>, mettant en vedette le vice-pr\u00e9sident de la recherche de GBTA, Joe Bates, qui donne un aper\u00e7u des r\u00e9sultats.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hier, la Fondation GBTA a publi\u00e9 une \u00e9tude, parrain\u00e9e par Starwood Hotels &amp; Resorts, qui a \u00e9valu\u00e9 le march\u00e9 chinois des r\u00e9unions, incitations, conventions et expositions (MICE). C&#039;est la premi\u00e8re fois que le march\u00e9 est quantifi\u00e9 de la sorte, r\u00e9v\u00e9lant que l&#039;activit\u00e9 MICE repr\u00e9sente pr\u00e8s de la moiti\u00e9 (42 %) du volume total des voyages d&#039;affaires int\u00e9rieurs en Chine et 45 %\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[48,102,311,165,564,368,565,566],"class_list":["post-998","post","type-post","status-publish","format-standard","hentry","category-research-and-travel-trends","tag-business-travel","tag-china","tag-events","tag-gbta-foundation","tag-group-travel","tag-meetings","tag-mice","tag-starwood"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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