Join us January 13\u201314 at The American Club in Kohler for the GBTA-WI Annual Conference! Two days of inspiring speakers, industry insights, networking, and our signature Silent Auction. Don\u2019t miss this kickoff to 2026!<\/p>\n
Sponsored by: Milwaukee Mitchell International Airport<\/p>\n
Agenda<\/p>\n
Tuesday, January 13th<\/p>\n
Registration begins at 12:00PM<\/p>\n
1:00- Direct & Allied Sessions planned<\/p>\n
2:00-3:00 – Exploring GBTA Opportunities<\/p>\n
3:00-3:15 -Break-<\/p>\n
3:15-3:45 Richard Rytman- State of current travel security and challenges with business travel<\/p>\n
Richard is the Director of Global Security for the Kohler Company and responsible for developing and directing Kohler Co.\u2019s security program worldwide. He is an experienced corporate security executive with a proven track record in leadership, strategic planning, and operational excellence. His broad professional background includes that as a lawyer (prosecutor and general counsel), FBI Special Agent, and corporate executive. Richard received a BA in Computer Information Systems from St. Leo University, St. Leo, FL and a JD from Marquette University Law School, Milwaukee. He is a veteran of both the United States Navy (enlisted) and Army (officer).<\/p>\n
5:00-8:00 Silent Auction<\/p>\n
Dinner at Horse and Plow (On your own)<\/p>\n
Wednesday, January 14th<\/p>\n
7:00-8:00 Breakfast<\/p>\n
8:00-8:10: President Remarks\/Welcome Opening Session:<\/p>\n
8:10-9:00 Billy Brimblecom- Keep Moving Forward (Motivational)<\/p>\n
Billy’s presentations are highly engaging, blending powerful storytelling with humor and practical applications. His unique background provides credible examples that will resonate with correctional professionals facing daily leadership challenges.<\/p>\n
Key Takeaways<\/p>\n
Resilient Leadership Under Pressure\u202f- Maintaining team focus during high-stress situations and organizational disruption
\nTurning Adversity into Opportunity\u202f- Transforming unexpected challenges into breakthrough innovations
\nBuilding Authentic Team Connections\u202f- Creating unshakeable team alignment and trust in demanding environments
\nAdaptability and Quick Decision-Making\u202f- Using improvisation principles for effective leadership when circumstances change
\nLeading with Purpose\u202f- Maintaining core values while navigating complex organizational change
\n9:00-9:15 Break<\/p>\n
9:15am-10:30a Tahnee Perry -Humans Still Board First (AI in Travel)<\/p>\n
AI can write your emails, summarize your reports, maybe even book a flight, but it still can\u2019t calm an irate traveler at 11 p.m.<\/p>\n
This session is for anyone curious about how AI can help without replacing what makes your work matter. We\u2019ll dig into real travel examples, test a few tools, and build practical workflows you can put to use right away.<\/p>\n
You\u2019ll learn how to:<\/p>\n
Identify where AI genuinely improves your work
\nExperiment with tools that lighten your workload
\nTranslate ideas into quick wins you can bring back to your team<\/p>\n
10:30-10:45 BREAK (time to checkout)<\/p>\n
10:45-11:30 Fred Bowen: Content Chaos in Corporate Travel<\/p>\n
A look into the current status of Airline content distribution. This would include a closer look into the various options available to corporate travel managers when sourcing content. Additional information on the current status of NDC, and other potential disruptions which could involve AI.<\/p>\n
Key Takeaways:<\/p>\n
A better sense of what options are best for your specific corporate travel program needs.
\nThe associated potential impact of each option
\nWhat the future holds for travel content and what should I keep an eye out for.
\nFred Bowen is the Sr. Director of Corporate GDS & Global Business Accounts at Amadeus, where he focuses on enhancing corporate travel programs through advanced technology and content aggregation.<\/p>\n
Fred also supports the GBTA community as a current member of the Aviation Committee as well as previous roles with both the Payments and Technology Committees. He is an active speaker on NDC and AI initiatives within travel and has spoken at over 20 different local GBTA chapters.<\/p>\n
Prior to joining Amadeus, Fred worked at several innovative tech startups as well as notable travel and technology companies including America Online, Microsoft, Sabre and American Airlines.<\/p>\n
———<\/p>\n
11:30-12:45 Lunch Serve Lunch, Sponsor Presentation, Sponsor Presentation, GBTA-Wisconsin Business Meeting<\/p>\n
12:45p-1:00p BREAK<\/p>\n
———-<\/p>\n
1:00p-3:00p Dr. Mark Taylor – What a Long Strange Trip It’s Been- Managing Across the Generations<\/p>\n
Successfully navigating and managing with our coworkers, travelers and travel partners requires being able to understand, motivate and communicate effectively with everyone in the workforce, from each generational group. This session will address the most current generational characteristics, issues and dynamics with immediately applicable and impactful recommendations for being an effective leader, and in developing the most productive and positive working environment.<\/p>\n
Takeaways\/outcomes:<\/p>\n
Generations in the workplace illustrate and reflect larger social changes
\nEach generational cohort brings valuable perspectives, and leadership needs to the workplace.
\nThe leadership needs of younger workers are often incongruent with managers’ experiences and preferences.<\/p>\n
3:00p-3:15p- Wrap up, prize drawings,<\/p>\n
Meeting Venue:<\/p>\n