The Fundamentals of Strategic Meetings Management

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Course Description

Pioneers and thought leaders in meetings, procurement, and travel management have collaborated to create a road map and share best practices on how to create and manage an effective strategic meetings management program for your company. Please note this is a virtual event.

What You Will Learn

  • Introduce strategic meetings management
  • Review key program components
  • Establish partnership strategies
  • Create a funding model
  • Build a strategic meetings management business case

Who Should Take This Course?

  • Corporate Meeting Planner
  • Travel Manger
  • Procurement Specialist
  • Third Party Planner/Sourcing Agency
  • Hotelier

What to Expect

The program covers 6 modules and includes 3 two-hour live sessions with an instructor. View GBTA Academy Virtual Course Schedule and Details.



Member $450 USD  |  Nonmember $550 USD

March 18, 25, and April 1

Deadline to Register - March 10

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October 14, 21, and 28

Deadline to Register - Oct. 6

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Scholarships are available for GBTA Members that have met the course requirements.

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