{"id":33016,"global_id":"gbta.org\/pt?id=33016","global_id_lineage":["gbta.org\/pt?id=33016"],"author":"86","status":"publish","date":"2026-06-04 15:25:33","date_utc":"2026-06-04 19:25:33","modified":"2026-06-04 15:27:09","modified_utc":"2026-06-04 19:27:09","url":"https:\/\/gbta.org\/pt\/event\/research-webinar-innovation-and-the-pursuit-of-the-perfect-business-trip\/","rest_url":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/events\/33016","title":"Research Webinar &#8211; Innovation and the Pursuit of the \u201cPerfect Business Trip\u201d","description":"<h4><strong>GBTA Sponsored Webinar &#8211; Direct Travel, Marriott International and Spotnana Research<\/strong><\/h4>\n<h5>Innovation and the Pursuit of the \u201cPerfect Business Trip\u201d<br \/>\n<strong>Wednesday, June 17, 2026, 11:00 AM &#8211; 12:00 PM ET<\/strong><\/h5>\n<p>Today, business travel is far from perfect for employees and the travel programs that serve them. Yet, innovation has never been stronger \u2013 or faster. Based on GBTA research, this webinar will explore three innovation-focused \u201chot topics\u201d within the industry:<\/p>\n<p>&#8211; Artificial Intelligence (AI): How are travel programs using AI today? Which use cases are the most interested in? Are travel managers comfortable with different AI use cases?<br \/>\n&#8211; Hotel distribution: The GDS remains an effective model for accessing hotel content. However, new models are emerging. How will these models change the shopping experience for travel programs?<br \/>\n&#8211; Global travel programs: Global travel programs face unique challenges \u2013 from siloed data to inconsistent service. What are these challenges \u2013 and how can TMCs and tech companies solve them?<\/p>\n<p>Based on GBTA research conducted in North America and EMEA and sponsored by Direct Travel, Marriott International and Spotnana<\/p>\n<p>Interested in the full research? <a href=\"https:\/\/gbta.org\/research\/business-travel-innovation-research-2026\/\">Learn more here.<\/a><\/p>","excerpt":"","slug":"research-webinar-innovation-and-the-pursuit-of-the-perfect-business-trip","image":false,"all_day":false,"start_date":"2026-06-17 11:00:00","start_date_details":{"year":"2026","month":"06","day":"17","hour":"11","minutes":"00","seconds":"00"},"end_date":"2026-06-17 12:00:00","end_date_details":{"year":"2026","month":"06","day":"17","hour":"12","minutes":"00","seconds":"00"},"utc_start_date":"2026-06-17 15:00:00","utc_start_date_details":{"year":"2026","month":"06","day":"17","hour":"15","minutes":"00","seconds":"00"},"utc_end_date":"2026-06-17 16:00:00","utc_end_date_details":{"year":"2026","month":"06","day":"17","hour":"16","minutes":"00","seconds":"00"},"timezone":"America\/New_York","timezone_abbr":"EDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/events.gbta.org\/8ovXRE?utm_source=site&amp;utm_campaign=product_global_research_sponsoredspotnanatravel_june_2026&amp;utm_medium=event_listing","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"North America","slug":"north-america","term_group":0,"term_taxonomy_id":1462,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":341,"filter":"raw","id":1462,"urls":{"self":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/categories\/1462","collection":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"Online Courses &amp; Webinars","slug":"online-courses-webinars","term_group":0,"term_taxonomy_id":1486,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":80,"filter":"raw","id":1486,"urls":{"self":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/categories\/1486","collection":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"Virtual","slug":"virtual","term_group":0,"term_taxonomy_id":1498,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":32,"filter":"raw","id":1498,"urls":{"self":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/categories\/1498","collection":"https:\/\/gbta.org\/pt\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Research Webinar &#8211; Innovation and the Pursuit of the \u201cPerfect Business Trip\u201d","description":"&lt;p&gt;GBTA Sponsored Webinar - Direct Travel, Marriott International and Spotnana Research Innovation and the Pursuit of the \u201cPerfect Business Trip\u201d Wednesday, June 17, 2026, 11:00 AM - 12:00 PM ET...&lt;\/p&gt;\\n","url":"https:\/\/events.gbta.org\/8ovXRE?utm_source=site&utm_campaign=product_global_research_sponsoredspotnanatravel_june_2026&utm_medium=event_listing","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-06-17T11:00:00-04:00","endDate":"2026-06-17T12:00:00-04:00","performer":"Organization"},"is_virtual":false,"virtual_url":null,"virtual_video_source":""}