{"id":1207,"date":"2022-07-20T09:46:09","date_gmt":"2022-07-20T13:46:09","guid":{"rendered":"https:\/\/gbta.org\/smart-data-not-big-data\/"},"modified":"2022-08-11T11:33:33","modified_gmt":"2022-08-11T15:33:33","slug":"smart-data-not-big-data","status":"publish","type":"post","link":"https:\/\/gbta.org\/pt\/smart-data-not-big-data\/","title":{"rendered":"Dados inteligentes, n\u00e3o big data"},"content":{"rendered":"<p>Em um <em><a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/08\/25\/the-most-practical-big-data-use-cases-of-2016\/#63f964475336\" target=\"_blank\" rel=\"noopener\">Forbes <\/a><\/em><a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/08\/25\/the-most-practical-big-data-use-cases-of-2016\/#63f964475336\" target=\"_blank\" rel=\"noopener\">artigo<\/a> hoje, autor e <em>Forbes<\/em> O colaborador Bernard Marr escreveu: \u201cBig data \u00e9 sexy. Os cientistas de dados s\u00e3o os unic\u00f3rnios do mercado de trabalho no momento. Alguns dias, parece que estamos vivendo \u00e0 beira de algum futuro ut\u00f3pico de fic\u00e7\u00e3o cient\u00edfica. Mas unic\u00f3rnios e fic\u00e7\u00e3o cient\u00edfica \u00e0 parte, para as empresas, implementar algo como uma estrat\u00e9gia de big data tem que ser mais do que sexy: tem que ser pr\u00e1tico.\u201d<\/p>\n<p>Durante a Conven\u00e7\u00e3o de 2016, o Diretor Executivo e COO da GBTA, Mike McCormick, sentou-se com o Presidente Corporativo da Travel Leaders, David Holyoke, no GBTA Broadcast Studio. David compartilhou suas ideias sobre como ultrapassar os limites do setor de viagens, combinando servi\u00e7o e tecnologia e, \u00e9 claro, dados e an\u00e1lises.<\/p>\n<p>&quot;Algumas pessoas dizem <em>big data<\/em>, gostamos de falar sobre <em>dados inteligentes\u201d, <\/em>David disse durante a entrevista. \u201c\u00c9 levar os dados para um ponto de vista anal\u00edtico comportamental, entendendo por que as decis\u00f5es foram tomadas \u2013 boas ou ruins ou indiferentes \u2013 como isso est\u00e1 impactando um programa e crescendo a partir disso.\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cJvz3nCcy-Y?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Verificar\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\" target=\"_blank\" rel=\"noopener\">Canal do YouTube da GBTA\u00a0<\/a>para ainda mais insights e entrevistas no Broadcast Studio da Conven\u00e7\u00e3o deste ano. *Travel Leaders Corporate patrocinou o GBTA 2016 Broadcast Studio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Em um artigo da Forbes hoje, o autor e colaborador da Forbes Bernard Marr escreveu: \u201cBig data \u00e9 sexy. Os cientistas de dados s\u00e3o os unic\u00f3rnios do mercado de trabalho no momento. Alguns dias, parece que estamos vivendo \u00e0 beira de algum futuro ut\u00f3pico de fic\u00e7\u00e3o cient\u00edfica. Mas unic\u00f3rnios e fic\u00e7\u00e3o cient\u00edfica de lado, para as empresas, implementar algo\u2026<\/p>","protected":false},"author":25,"featured_media":1208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[782,577,48,278,39,783,576,784],"class_list":["post-1207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-analytics","tag-big-data","tag-business-travel","tag-data","tag-gbta-convention","tag-smart-data","tag-travel-industry","tag-travel-leaders-corporate"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Big-Data-1024x780.jpg",1024,780,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/pt\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":966,"filter":"raw","cat_ID":37,"category_count":966,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":782,"name":"analytics","slug":"analytics","term_group":0,"term_taxonomy_id":782,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":577,"name":"big data","slug":"big-data","term_group":0,"term_taxonomy_id":577,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":48,"name":"business travel","slug":"business-travel","term_group":0,"term_taxonomy_id":48,"taxonomy":"post_tag","description":"","parent":0,"count":416,"filter":"raw"},{"term_id":278,"name":"data","slug":"data","term_group":0,"term_taxonomy_id":278,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":39,"name":"GBTA Convention","slug":"gbta-convention","term_group":0,"term_taxonomy_id":39,"taxonomy":"post_tag","description":"","parent":0,"count":99,"filter":"raw"},{"term_id":783,"name":"smart data","slug":"smart-data","term_group":0,"term_taxonomy_id":783,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":576,"name":"travel industry","slug":"travel-industry","term_group":0,"term_taxonomy_id":576,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":784,"name":"Travel Leaders Corporate","slug":"travel-leaders-corporate","term_group":0,"term_taxonomy_id":784,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"taxonomy_info":{"category":[{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":782,"label":"analytics"},{"value":577,"label":"big data"},{"value":48,"label":"business travel"},{"value":278,"label":"data"},{"value":39,"label":"GBTA Convention"},{"value":783,"label":"smart data"},{"value":576,"label":"travel industry"},{"value":784,"label":"Travel Leaders Corporate"}]},"featured_image_src":"https:\/\/gbta.org\/wp-content\/uploads\/Big-Data.jpg","featured_image_src_square":"https:\/\/gbta.org\/wp-content\/uploads\/Big-Data.jpg","mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/1207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/comments?post=1207"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/1207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/media\/1208"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/media?parent=1207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/categories?post=1207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/tags?post=1207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}