{"id":1319,"date":"2022-07-20T09:50:16","date_gmt":"2022-07-20T13:50:16","guid":{"rendered":"https:\/\/gbta.org\/the-future-of-marriotts-brands\/"},"modified":"2022-08-11T11:33:40","modified_gmt":"2022-08-11T15:33:40","slug":"the-future-of-marriotts-brands","status":"publish","type":"post","link":"https:\/\/gbta.org\/pt\/the-future-of-marriotts-brands\/","title":{"rendered":"O futuro das marcas da Marriott"},"content":{"rendered":"<p>H\u00e1 alguns meses, a Marriott International se tornou a maior rede de hot\u00e9is do mundo depois de fechar a aquisi\u00e7\u00e3o da Starwood Hotels &amp; Resorts por $13 bilh\u00f5es. Com 30 marcas agora sob o mesmo guarda-chuva, tem havido muita especula\u00e7\u00e3o sobre o plano da Marriott de administrar todas elas.<\/p>\n<p>No fim de semana de A\u00e7\u00e3o de Gra\u00e7as, <a href=\"https:\/\/skift.com\/2016\/11\/28\/marriott-divides-its-30-brands-into-two-categories-classic-or-distinctive\/\">A Marriott come\u00e7ou a implementar uma estrat\u00e9gia na qual diferencia as marcas com base no fato de serem \u201ccl\u00e1ssicas\u201d ou \u201cdistintivas\u201d.<\/a>\u00a0A rede hoteleira tamb\u00e9m passou a agrupar os hot\u00e9is em categorias como luxo, premium e estadias mais longas. O CEO do Marriott, Arne Sorenson, anunciou que todas as 30 marcas dever\u00e3o permanecer em vigor.<\/p>\n<figure id=\"attachment_2605\" aria-describedby=\"caption-attachment-2605\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/11\/Marriott_brands.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2605 size-full\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/11\/Marriott_brands.png\" alt=\"marriott_brands\" width=\"1024\" height=\"715\" \/><\/a><figcaption id=\"caption-attachment-2605\" class=\"wp-caption-text\"><em>\u00a0Imagem cortesia do Marriott<\/em><\/figcaption><\/figure>\n<p>Em julho, Brian King, do Marriott, conversou com Caitlin Gomez, da GBTA, em nosso est\u00fadio de transmiss\u00e3o de conven\u00e7\u00f5es da GBTA. Os dois conversaram sobre as formas como a Marriott adota a inova\u00e7\u00e3o, bem como os maiores desafios que o setor enfrentar\u00e1 no pr\u00f3ximo ano. King discutiu como a introdu\u00e7\u00e3o de novos fornecimentos globalmente contribui para um mercado lotado e torna dif\u00edcil para as marcas eliminarem a desordem.<\/p>\n<p>Veja o v\u00eddeo completo aqui:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zYBcwJVIvzg?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visita\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\">Canal do YouTube da GBTA<\/a>\u00a0para ainda mais insights e entrevistas no Broadcast Studio da Conven\u00e7\u00e3o deste ano.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 alguns meses, a Marriott International tornou-se a maior cadeia de hot\u00e9is do mundo depois de fechar uma aquisi\u00e7\u00e3o de $13 bilh\u00f5es da Starwood Hotels &amp; Resorts. Com 30 marcas agora sob o mesmo guarda-chuva, tem havido muita especula\u00e7\u00e3o sobre o plano da Marriott de gerenciar todas elas. No fim de semana de A\u00e7\u00e3o de Gra\u00e7as, a Marriott come\u00e7ou a implementar uma estrat\u00e9gia\u2026<\/p>","protected":false},"author":25,"featured_media":1320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[894,854,39,758,566],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-brian-king","tag-broadcast-studio","tag-gbta-convention","tag-marriott","tag-starwood"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_19319185_Subscription_Monthly_M-1024x680.jpg",1024,680,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/pt\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":894,"name":"Brian King","slug":"brian-king","term_group":0,"term_taxonomy_id":894,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":854,"name":"Broadcast Studio","slug":"broadcast-studio","term_group":0,"term_taxonomy_id":854,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":39,"name":"GBTA Convention","slug":"gbta-convention","term_group":0,"term_taxonomy_id":39,"taxonomy":"post_tag","description":"","parent":0,"count":99,"filter":"raw"},{"term_id":758,"name":"Marriott","slug":"marriott","term_group":0,"term_taxonomy_id":758,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":566,"name":"Starwood","slug":"starwood","term_group":0,"term_taxonomy_id":566,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"taxonomy_info":{"category":[{"value":247,"label":"Accommodations"},{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":894,"label":"Brian King"},{"value":854,"label":"Broadcast Studio"},{"value":39,"label":"GBTA Convention"},{"value":758,"label":"Marriott"},{"value":566,"label":"Starwood"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/1319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/comments?post=1319"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/1319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/media\/1320"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/media?parent=1319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/categories?post=1319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/tags?post=1319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}