{"id":1447,"date":"2022-07-20T09:52:44","date_gmt":"2022-07-20T13:52:44","guid":{"rendered":"https:\/\/gbta.org\/the-importance-of-technology-in-the-sme-market\/"},"modified":"2022-08-11T11:33:51","modified_gmt":"2022-08-11T15:33:51","slug":"the-importance-of-technology-in-the-sme-market","status":"publish","type":"post","link":"https:\/\/gbta.org\/pt\/the-importance-of-technology-in-the-sme-market\/","title":{"rendered":"A import\u00e2ncia da tecnologia no mercado das PMEs"},"content":{"rendered":"<p>Ter os recursos certos faz toda a diferen\u00e7a. E no mundo dos neg\u00f3cios, os recursos podem diferenciar os concorrentes, fortalecer uma organiza\u00e7\u00e3o em dificuldades e permitir que os funcion\u00e1rios fa\u00e7am o seu trabalho de forma mais eficiente.<\/p>\n<p>Para as PME (pequenas e m\u00e9dias empresas), estes recursos s\u00e3o extremamente importantes, uma vez que os seus gestores de viagens normalmente t\u00eam outras fun\u00e7\u00f5es e responsabilidades que tamb\u00e9m tentam equilibrar. Tendo <a href=\"http:\/\/www.telegraph.co.uk\/connect\/small-business\/tech\/tech-in-2017-important-developments-for-smes\/\" target=\"_blank\" rel=\"noopener noreferrer\">acesso a ferramentas<\/a> que fornecem atualiza\u00e7\u00f5es r\u00e1pidas sobre as informa\u00e7\u00f5es s\u00e3o fundamentais para permitir que esses gestores de viagens se concentrem no dever de cuidado e cumpram suas fun\u00e7\u00f5es.<\/p>\n<p>Na Confer\u00eancia da GBTA Canad\u00e1 em abril, o Diretor Executivo e COO da GBTA, Mike McCormick, conversou com Kathy Bedell, vice-presidente s\u00eanior da BCD Travel, sobre o mercado de PMEs. Bedell discutiu como o desenvolvimento da tecnologia dar\u00e1 aos gestores de viagens a capacidade de servir melhor os seus funcion\u00e1rios, dizendo: \u201co acesso que temos agora aos dados em tempo real permite-lhes fazer altera\u00e7\u00f5es nos seus programas imediatamente\u201d. Ela acrescentou que isso aumentar\u00e1 a conformidade e facilitar\u00e1 o processo de viagem.<\/p>\n<p>Veja o v\u00eddeo completo aqui:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MlRpBvmj7TI?list=PLkGxkp3hYZCabkOE1xTUyw7UAITNXIwZv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visita\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLkGxkp3hYZCabkOE1xTUyw7UAITNXIwZv\" target=\"_blank\" rel=\"noopener noreferrer\">Canal do YouTube da GBTA<\/a>\u00a0para obter ainda mais informa\u00e7\u00f5es e entrevistas no Broadcast Studio da GBTA Canada Conference 2017.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ter os recursos certos faz toda a diferen\u00e7a. E no mundo dos neg\u00f3cios, os recursos podem diferenciar os concorrentes, fortalecer uma organiza\u00e7\u00e3o em dificuldades e permitir que os funcion\u00e1rios fa\u00e7am seu trabalho com mais efici\u00eancia. Para as PMEs (Pequenas e M\u00e9dias Empresas), esses recursos s\u00e3o extremamente importantes, pois seus gerentes de viagens geralmente t\u00eam outras fun\u00e7\u00f5es e responsabilidades que est\u00e3o tentando\u2026<\/p>","protected":false},"author":25,"featured_media":1230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37,457],"tags":[49,1019,165,1020,83,1021],"class_list":["post-1447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","category-technology","tag-gbta","tag-gbta-canada-conference","tag-gbta-foundation","tag-kathy-bedell","tag-mike-mccormick","tag-sme"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Contract-1024x576.jpg",1024,576,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/pt\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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