{"id":28080,"date":"2025-12-12T14:28:00","date_gmt":"2025-12-12T19:28:00","guid":{"rendered":"https:\/\/gbta.org\/?p=28080"},"modified":"2025-12-16T11:26:24","modified_gmt":"2025-12-16T16:26:24","slug":"reflections-on-2025-and-aspirations-for-2026-strengthening-connections-and-driving-progress","status":"publish","type":"post","link":"https:\/\/gbta.org\/pt\/reflections-on-2025-and-aspirations-for-2026-strengthening-connections-and-driving-progress\/","title":{"rendered":"Reflections on 2025 and Aspirations for 2026\u2014Strengthening Connections and Driving\u00a0Progress"},"content":{"rendered":"<p><em>Nesta s\u00e9rie de artigos, a GBTA&#039;s <a href=\"https:\/\/www3.gbta.org\/e\/5572\/leadership-\/6wplx8\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">Conselho Administrativo<\/a> share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today&#8217;s guest author is GBTA Board Vice President Alison Rogan, Head of Travel, Events and Expense Management at HSBC.<\/em><br>\u00a0<\/p>\n\n\n\n<p>As we close 2025, I\u2019m proud of what we have achieved in advancing <a href=\"https:\/\/www3.gbta.org\/e\/5572\/about-\/6wplxc\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">GBTA\u2019s mission.<\/a> This year has been defined by progress, purpose and stronger alignment to our focus areas \u2013 Community, Education, Advocacy and Research \u2013 each strengthened with real action and meaningful impact. We can&#8217;t list everything here, but these are some key highlights:<br><br><strong>Comunidade<\/strong> \u2013 We strengthened our global network with record participation at <a href=\"https:\/\/www3.gbta.org\/e\/5572\/2025-12-12\/6wplxg\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">Conven\u00e7\u00e3o GBTA<\/a> and hosted regional forums in <a href=\"https:\/\/www3.gbta.org\/e\/5572\/2025-12-12\/6wplxk\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">Europa,<\/a><a href=\"https:\/\/www3.gbta.org\/e\/5572\/en-\/6wplxn\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">LATAM<\/a> e <a href=\"https:\/\/www3.gbta.org\/e\/5572\/2025-12-12\/6wplxr\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">APAC.<\/a><a href=\"https:\/\/www3.gbta.org\/e\/5572\/people-winit-\/6wplxv\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">WiNiT<\/a> continued to grow, expanding mentoring circles and elevating visibility and allyship across our industry.<br><br><strong>Educa\u00e7\u00e3o<\/strong> \u2013 Our <a href=\"https:\/\/www3.gbta.org\/e\/5572\/professional-development-\/6wplxy\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">learning forums, workshops and events<\/a> equipped members with the skills and knowledge needed to navigate emerging technologies, evolving risk and sustainability.<br><br><strong>Advocacia<\/strong> \u2013 We <a href=\"https:\/\/www3.gbta.org\/e\/5572\/news-advocacy-advocacy-\/6wply2\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">amplified the industry\u2019s voice<\/a> with policymakers by advancing important dialogue on sustainability, duty of care, border mobility and the strategic role of business travel in global economic growth. We also actively collaborated with ICAO, EU regulators, TSA and APAC government agencies to ensure business travel\u2019s role is understood, protected and \u201cfuture proofed.\u201d<br><br><strong>Pesquisar<\/strong> \u2013 Through GBTA\u2019s <a href=\"https:\/\/www3.gbta.org\/e\/5572\/ness-travel-index-outlook-bti-\/6wply5\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">Business Travel Index Outlook,<\/a><a href=\"https:\/\/www3.gbta.org\/e\/5572\/sustainability-toolkit\/6wply8\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">Kit de ferramentas de sustentabilidade<\/a> e <a href=\"https:\/\/www3.gbta.org\/e\/5572\/research-\/6wplyc\/7163881141\/h\/_jp5wD9OklXGJwDhgZQaGZt_6O2fNIkTC1_Fvh8lUv4\">ongoing industry sentiment reports,<\/a> we provided trusted insights for organisations navigating changing cost pressures, technology disruption and environmental commitments. More members than ever are using GBTA data to design smarter, greener, and more resilient travel programs.<br><br>Looking ahead to 2026, we will continue to strengthen our community, deepen our insights, champion sustainability and inclusion, and prepare our industry for the next era of travel \u2013 where connection, innovation and responsibility work hand in hand.<br><br>On a personal note, as a newly appointed Board of Directors member this year, it has been a privilege to serve as Vice President. I am inspired every day by the passion and purpose of this association, and excited by what lies ahead.<br><br>Wishing you all a restful and festive season, filled with time well spent with those who matter most, and a successful and fulfilling year ahead.<br><br>Here\u2019s to continued partnership, progress, and possibility in 2026.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In this feature series, GBTA\u2019s Board of Directors share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today&#8217;s guest author is GBTA Board Vice President Alison Rogan, Head of Travel, Events and Expense Management at HSBC.\u00a0 As we close 2025, I\u2019m proud of what we&#8230;<\/p>","protected":false},"author":71,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1906,11259,1491,1495,2574,824","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1554],"tags":[1579,48,49,1423],"class_list":["post-28080","post","type-post","status-publish","format-standard","hentry","category-gbta-board","tag-board-spotlight","tag-business-travel","tag-gbta","tag-gbta-board-of-directors"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"Tara Erwin","author_link":"https:\/\/gbta.org\/pt\/author\/terwingbta-org\/"},"comment_info":"","category_info":[{"term_id":1554,"name":"GBTA Board","slug":"gbta-board","term_group":0,"term_taxonomy_id":1554,"taxonomy":"category","description":"","parent":0,"count":25,"filter":"raw","cat_ID":1554,"category_count":25,"category_description":"","cat_name":"GBTA Board","category_nicename":"gbta-board","category_parent":0}],"tag_info":[{"term_id":1579,"name":"Board Spotlight","slug":"board-spotlight","term_group":0,"term_taxonomy_id":1579,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":48,"name":"business travel","slug":"business-travel","term_group":0,"term_taxonomy_id":48,"taxonomy":"post_tag","description":"","parent":0,"count":418,"filter":"raw"},{"term_id":49,"name":"GBTA","slug":"gbta","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":262,"filter":"raw"},{"term_id":1423,"name":"GBTA Board of Directors","slug":"gbta-board-of-directors","term_group":0,"term_taxonomy_id":1423,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"taxonomy_info":{"category":[{"value":1554,"label":"GBTA Board"}],"post_tag":[{"value":1579,"label":"Board Spotlight"},{"value":48,"label":"business travel"},{"value":49,"label":"GBTA"},{"value":1423,"label":"GBTA Board of Directors"}]},"featured_image_src":null,"featured_image_src_square":null,"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/28080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/comments?post=28080"}],"version-history":[{"count":1,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/28080\/revisions"}],"predecessor-version":[{"id":28084,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/posts\/28080\/revisions\/28084"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/media?parent=28080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/categories?post=28080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/pt\/wp-json\/wp\/v2\/tags?post=28080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}