{"id":998,"date":"2022-07-20T09:38:54","date_gmt":"2022-07-20T13:38:54","guid":{"rendered":"https:\/\/gbta.org\/chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china\/"},"modified":"2022-08-11T11:34:39","modified_gmt":"2022-08-11T15:34:39","slug":"chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china","status":"publish","type":"post","link":"https:\/\/gbta.org\/pt\/chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china\/","title":{"rendered":"Viajantes de neg\u00f3cios chineses gastam $110 bilh\u00f5es de d\u00f3lares em reuni\u00f5es e eventos na China"},"content":{"rendered":"<p>Ontem, a Funda\u00e7\u00e3o GBTA <a href=\"https:\/\/gbta.org\/pt\/PressReleases\/Pages\/RLS_110215.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">divulgou um estudo<\/a>, patrocinado pela Starwood Hotels &amp; Resorts, que avaliou o mercado de Reuni\u00f5es, Incentivos, Conven\u00e7\u00f5es e Exposi\u00e7\u00f5es (MICE) da China. Esta \u00e9 a primeira vez que o mercado foi quantificado desta forma, revelando que a atividade MICE compreende quase metade (42%) do volume total de viagens dom\u00e9sticas de neg\u00f3cios na China e 45% dos gastos totais com viagens de neg\u00f3cios.<\/p>\n<p>Em 2014, 138,5 milh\u00f5es de viagens dom\u00e9sticas foram realizadas para fins MICE e os viajantes de neg\u00f3cios MICE gastaram um total de $110 mil milh\u00f5es de d\u00f3lares (\u00a5680 mil milh\u00f5es CNY) durante essas viagens.<\/p>\n<p><strong>Onde essas viagens est\u00e3o acontecendo?<br \/>\n<\/strong>Xangai (27 por cento) e Pequim (25 por cento) acolheram a maioria das viagens MICE na China nos \u00faltimos 12 meses, seguidas por Cant\u00e3o (24 por cento), Hong Kong (11 por cento) e Macau (6 por cento).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICEgeographicmarkets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1420 size-full\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICEgeographicmarkets.jpg\" alt=\"MICEgeographicmarkets\" width=\"871\" height=\"655\" \/><\/a><\/p>\n<p><strong>Como s\u00e3o essas viagens?<br \/>\n<\/strong>Nos \u00faltimos 12 meses, 86% dos viajantes de neg\u00f3cios fizeram uma viagem para fins MICE na China e cada viajante de neg\u00f3cios gastou em m\u00e9dia $1.100 USD (\u00a56.782 CNY) por viagem. As viagens MICE chinesas duram em m\u00e9dia 2,9 dias, com a maioria das viagens (59%) durando entre dois e quatro dias. A maioria dos viajantes de neg\u00f3cios (64%) chega aos seus destinos MICE por via a\u00e9rea, enquanto 18% viajam de comboio e 14% de carro. As reuni\u00f5es MICE s\u00e3o normalmente realizadas em centros de confer\u00eancias e conven\u00e7\u00f5es (38%) ou hot\u00e9is (33%).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_TripSpend_starwoodstudy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1421 size-medium\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_TripSpend_starwoodstudy-300x217.jpg\" alt=\"MICE_TripSpend_starwoodstudy\" width=\"300\" height=\"217\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_typeofmeeting_startwood.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1422 size-medium\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_typeofmeeting_startwood-300x221.jpg\" alt=\"MICE_typeofmeeting_startwood\" width=\"300\" height=\"221\" \/><\/a><\/p>\n<p><strong>Quer saber mais?<br \/>\n<\/strong><a href=\"https:\/\/gbta.org\/pt\/Education\/Pages\/15dl1210.aspx\/\" target=\"_blank\" rel=\"noopener\">Participe de um webinar<\/a> em 10 de dezembro<sup>\u00ba<\/sup>, apresentando o vice-presidente de pesquisa da GBTA, Joe Bates, enquanto ele fornece uma vis\u00e3o geral das descobertas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ontem, a Funda\u00e7\u00e3o GBTA divulgou um estudo, patrocinado pela Starwood Hotels &amp; Resorts, que avaliou o mercado chin\u00eas de Reuni\u00f5es, Incentivos, Conven\u00e7\u00f5es e Exposi\u00e7\u00f5es (MICE). Esta \u00e9 a primeira vez que o mercado foi quantificado dessa forma, revelando que a atividade MICE compreende quase metade (42%) do volume total de viagens de neg\u00f3cios dom\u00e9sticas na China e 45%\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[48,102,311,165,564,368,565,566],"class_list":["post-998","post","type-post","status-publish","format-standard","hentry","category-research-and-travel-trends","tag-business-travel","tag-china","tag-events","tag-gbta-foundation","tag-group-travel","tag-meetings","tag-mice","tag-starwood"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/pt\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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