News to Know

6 AI Trends That Will Matter to Hotels in 2026
SOURCE: PHOCUSWIRE, 1/30

If there's one thing hoteliers are tired of hearing about, it's artificial intelligence (AI). The past two years have been a parade of “AI-powered” this and “AI-enabled” that, with the world slapping the label on everything from airlines to spreadsheets. The result is eye rolls and justified skepticism.

But while the hype has been exhausting, some genuinely transformative shifts are happening with AI in hospitality. The key is to distill and focus on what will actually impact your operations in 2026. Here are five trends worth paying attention to.

Industry Spotlight

GBTA Middle East
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February 11

Join us for the first-ever GBTA Middle East Business Travel Forum in Dubai. This landmark gathering brings together the region's most influential travel buyers, suppliers, and innovators to explore trends, challenges, and opportunities shaping corporate travel.

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Discover regional trends, learn from thought leaders, build valuable connections, and join a community built for ongoing engagement.

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