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Industry Spotlight
GBTA Convention 2026
More Buyers. More Learning. More Impact.
GBTA Convention 2026 delivers personalized, actionable education for corporate travel professionals and the Corporate Travel Team Program makes it easier to bring your full buyer team. Register four buyers and receive four complimentary registrations.
👉 Discover how the program works
GBTA Foundation
Who’s Leading the Charge?
Industry Insights on SAF
The strongest SAF uptake is coming from sectors where flying is business-critical and climate leadership is a brand pillar. Currently, the charge is led by Technology, Pharma, and Media – sectors with heavy air travel reliance and aggressive Net Zero commitments.
While the loudest signals are coming from travel programs spending $50M+, the market is rapidly diversifying. Leadership in SAF isn't just about the size of your budget; it’s about sector readiness and the willingness to take the next step toward sustainable travel.
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