News to Know

Women Are Increasingly Filling Top Roles at Large Travel Agencies
(SOURCE: TRAVEL WEEKLY; GBTA FEATURED)

Women have long been well represented in the travel agency community: Travel Weekly's 2024 Travel Industry Survey found that 80% of travel advisors identify as female.

Despite that, leadership at travel agencies has historically been imbalanced, with men holding most of the high-level roles.

Times are changing.

More women than ever are heading the country's largest agencies, and efforts underway from major industry players may accelerate the path to equity at the top for many more.

(Read more GBTA Research here about the growing influence of women in the business travel sector.)

Industry Spotlight

GBTA WINiT
Introducing the WINiT Mentoring Program Allyship Track

🚀 Mentorship. Growth. Gender Equity.

The Allyship Track is a groundbreaking initiative within the WINiT One-to-One Mentoring Program, designed for male professionals eager to advance their careers while actively championing gender equity in business travel.

• Learn from Trailblazing Women – Gain insights, leadership guidance, and career development strategies from experienced female mentors.
• Expand Your Perspective – Understand the challenges, opportunities, and actions that drive gender parity in our industry.
• Be an Agent of Change – Elevate your leadership and become an advocate for inclusive, equitable workplaces.

🌍 Limited spots available! Apply now to be part of the next wave of change-makers.

If you’re interested in becoming a mentor, sign up here.

Resources

Crisis24 Intelligence Brief

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