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April 20, 2026

News to Know


The $2 Trillion Shift: How Bleisure Travel Is Reshaping The Work Trip
SOURCE: FORBES, 4/19

In 2025, the global bleisure travel market was valued at $762 billion and is projected to grow from $849.87 billion in 2026 to $2.2 trillion by 2034, reflecting a compound annual growth rate of 12.69%.

Founders and executive teams are increasingly reassessing where meaningful work can take place. Hybrid travel has become an effective way to step back from daily routines, gain fresh perspectives on challenges, and make decisions with fewer distractions.

 
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AVIATION

Asian Airlines See Surge in Demand to Europe Amid Gulf Turmoil (MARKETSCREENER, 4/20)

American Airlines: No Interest in Merging with United (TRAVEL WEEKLY, 4/19)

Qatar Resumes Foreign Airline Operations Gradually After Disruptions (SANA, 4/19)

Air Canada to Cut Routes to Counter High Jet Fuel Price (BTN, 4/17)

HOSPITALITY

Airbnb Adds Independent Hotels to List of Lodging Options (PYMNTS, 4/19)

GROUND TRANSPORTATION

Study Finds 67% of Corporate Ground Travel Remains Untracked (TRAVEL DAILY NEWS, 4/20)

OTHER SECTORS

61% of Travel Business Surveyed Experimenting With or Scaling Agentic AI (BREAKING TRAVEL NEWS, 4/20)

Business Travel Market Value Predicted to Smash $2.1 Trillion in Next Five Years (TRAVEL TOMORROW, FEATURES GBTA, 4/16)

Asia Pacific MICE Sector Thrives Amid Global Challenges (TRAVEL DAILY MEDIA, 4/17)

Industry Spotlight


 

GBTA Ladders
Cultivating the Next Generation of Business Travel Leaders

Ready to take your career to the next level? GBTA Ladders is a unique mentoring and professional development program that empowers emerging industry leaders through team-based mentorship, network building, and collaboration. Connect with seasoned industry mentors, tackle real challenges facing business travel, and develop the skills to drive meaningful change. Each season, participants work in teams to create presentations that compete for top honors and influence new GBTA Foundation initiatives.

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Mind the Gap: SAF Book & Claim Made Simple
Join Our Virtual Workshop

Sustainable Aviation Fuel is one of the most powerful tools to cut aviation emissions – but it can feel complex to navigate. Join the GBTA Foundation on April 29 for "Mind the Gap: How Book & Claim Brings SAF Within Reach for Corporates," a practical virtual workshop breaking down SAF, the Book & Claim model, and how companies with the business travel programs – big and small – can participate in a credible, transparent way.

REGISTER to join live or receive the recording.

 
Upcoming Events

GBTA APAC Business Travel Forum 2026 | Melbourne
April 22

GBTA LATAM Business Travel Forum | Bogotá
April 23

GBTA Canada Conference 2026 | Toronto
April 27 - 29

GBTA APAC Conference 2026 | Singapore
May 12 - 13

GBTA Convention 2026
August 3 - 5

View More Events

GBTA Learning On-Demand courses are built to evolve with the industry.

Current offerings include:

• Supplier Essentials — expanding into a four-part series
• Sustainable Travel Management — structured across three modules
• Strategic Meetings Management — foundational frameworks for program alignment

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GBTA Career Spotlight
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Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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Global Business Travel Association
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