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Industry Spotlight
GBTA Convention 2026
Connect with Buyers in the Destination and Experience Pavilion
The Destination and Experience Pavilion at GBTA Convention 2026 brings Convention and Visitors Bureaus, Destination Management Companies, and entertainment partners together in one centralized area on the show floor. A placement here puts your destination directly in front of business travel professionals scouting locations for their next team meeting or sourcing a single point of entry for a city's hotels, facilities, attractions, restaurants, and activities. Reserve your spot in Chicago, August 3–5, 2026 before expo rates increase on June 5.
New Episode: The Business of Travel Podcast
Rethinking Corporate Travel with AI
 
AI in corporate travel is no longer theoretical. It is operational.
In this episode of Business of Travel, the GBTA Europe Technology Committee takes a practical look at how AI assistants are being deployed across managed travel programs.
Host Lenny Hornsby speaks with Johnny Thorsen, a technology leader with hands-on experience implementing AI solutions, about availability, onboarding, ideal client fit, limitations, and measurable impact.
The discussion moves beyond buzzwords to address real questions:
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Where is AI working today?
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Where does human intervention still matter?
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What governance and data considerations must travel leaders understand?
For corporate travel managers and global program owners, this episode provides a grounded framework for evaluating AI tools in managed travel.
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