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Industry Spotlight
The Business of Travel Podcast
The Forgotten World of Simple Meetings: How Tech Can Bring This Unmanaged Sector to Life
Simple meetings may represent the majority of meeting volume, but they often remain the least visible, least controlled, and most difficult to measure. In this three-part podcast series from the GBTA Europe Meetings & Events Committee, Jason Long, Senior Vice President of Global Business Development at HRS, speaks with industry leaders about how organisations are tackling data gaps, improving compliance, and using technology and AI to build more effective and measurable meetings programmes.
Across the series, listeners will gain practical insight into sustainability reporting, financial oversight, automation, and integrated technology strategies shaping the future of meetings management.
Episode One: Small Meetings, Big Footprint
Jason Long speaks with Carol Fergus, Director of Global Travel and Events at Fidelity, about why simple meetings continue to create major visibility and reporting challenges for organisations. Together, they explore how travel leaders are working to connect fragmented data sources to better measure sustainability, savings, and traveller satisfaction outcomes.
Episode Two: AI in Meetings: From Insight to Action
Jason Long speaks with Andrew Needham, CEO of Headbox, about the unescapable role of AI in meetings management. Together, we’ll explore the pros & cons of how AI can be used in the meetings space of business travel. We will examine how it reduces manual effort, prevents leakage, strengthens decisions and increases the user experience.
Episode Three: Smarter Meetings Management via Integrated Technology
Jason Long joins Gill Day, Senior Global Account Director at BCD Meetings & Events, to examine how integrated technology can help organisations gain greater transparency and control across simple meetings programmes. The discussion highlights how automation and connected systems
Workforce Mobility & Travel Summit 2026
Rates Increase on August 25
The GBTA Workforce Mobility & Travel Summit 2026 brings together buyers and suppliers managing high-movement travel across sectors including sports, media and entertainment, emergency management, energy, construction, airline, and project-based work. If you're responsible for project-, crew-, or team-based travel, this is the forum built for the realities you face. Secure your spot at the lowest rate before August 25 and use the template below to convince your boss.
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