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Industry Spotlight
GBTA Research
Corporate Hotel Programs Evolve Amid Market Complexity, Cost Pressures and Rising AI Adoption
Corporate travel managers continue to adapt their hotel sourcing strategies in response to changing global market dynamics, the rapid adoption of artificial intelligence (AI), and evolving program priorities, according to new industry research released today from GBTA in partnership with Radisson Hotel Group.
Based on a survey of corporate travel managers across North America and EMEA, the study explores key issues which are creating new pressure on companies to rethink how their hotel programs are managed, including evolving RFP processes, the rise of AI, and challenges around program compliance.
“We see a clear picture emerging of travel managers striving to balance increasing costs against managing risk and enhancing the traveler experience, while also actively leveraging AI to simplify and drive smarter, more efficient programs,” said Suzanne Neufang, CEO, GBTA.
Among the key findings from the report:
- 54% of organizations outsource their RFP activities at least partially to travel management companies or consultants.
- 49% of hotel programs saw an increase in the number of dynamic discounts, while only 17% saw an increase in the number of fixed rates.
- 32% of programs used AI in the most recent RFP cycle but 69% expect to use it in the upcoming cycle.
- Travel buyers show strong interest and comfort with AI for both decision support (70%) and automation (56%).
Radisson Hotel Group’s Chief Commercial Officer, Gianni Di Fede, said, “As travel managers navigate increasing complexity, there is a greater need for improved flexibility, smart-decision making and stronger collaborations across the industry.”
To learn more and download the study, click here.
GBTA Research
Business Travel by the Numbers
GBTA U.S. Economic Impact Study – Read the Report
Business travel is a core contributor to the U.S. economy, supporting jobs, generating tax revenue, and driving economic activity across industries and regions. The recently released GBTA U.S. Economic Impact Study provides a data-backed view of that impact, including national trends and state-level insights that show how business travel contributes to local economies across the country.
Here’s a snapshot of the data in the report:
Business travel remains a substantial source of government funding, contributing $148.6 billion in total tax revenues in 2024, including:
- $76.9 billion in federal taxes
- $71.7 billion in state and local taxes
On average, each business trip generated approximately $290 in tax revenue, highlighting the industry’s direct value to public services and government revenue.
View the Full Report & Explore the Data by Region
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