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Industry Spotlight
The Business of Travel Podcast
Digital Accessibility in Business Travel: From Compliance to Competitive Advantage
 
Digital accessibility is often treated as a compliance checkbox—but in reality, it’s a complex, evolving discipline with direct implications for risk, customer experience, and operational efficiency.
In this episode, a Product Manager and Accessibility Compliance lead at Cytric Easy at Amadeus IT Group breaks down what accessibility actually means in practice. The conversation demystifies WCAG 2.1 accessibility guidelines, clarifying that they are not rigid standards but guidelines—introducing interpretation, subjectivity, and inconsistency across organizations and regions.
Key insights include:
- Why most accessibility issues are invisible and rooted in underlying code
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The absence of standardized scoring, and what VPAT/ACR reports really represent
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The operational and global complexity of managing accessibility across platforms
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Common pitfalls, including misaligned audits and lack of product context
GBTA Convention 2026
Where Conversations Lead to Opportunities
Looking to increase brand visibility, generate qualified leads, and build meaningful relationships with business travel decision-makers? Sponsoring GBTA Convention 2026 places your organization at the center of the industry's largest annual gathering, bringing together buyers, suppliers, and thought leaders from around the world.
From Main Stage sponsorships and premium networking experiences to high-impact branding throughout McCormick Place, sponsorship opportunities are designed to help your organization stand out before, during, and after the event. With buyer attendees actively seeking new solutions and supplier partnerships, Convention is where conversations become business opportunities.
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