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News to Know
Hotels and OTAs Collaboration:
A
Bond Beyond Bookings
(SOURCE: BUSINESSWORLD HOTELIER)
It was in the late 2000s that the collaboration between Indian top hotels and Online Travel Agencies (OTAs) began to gain significant traction. Ever since, it has evolved into a critical aspect of the hospitality industry in the country. It’s a win-win situation for both, with the OTAs leveraging their extensive user base and digital expertise to connect the discerning travellers with the unparalleled experiences offered by India’s most prestigious hotels.
Highlighting the benefits of these alliances, Philip Logan, COO, Royal Orchid Hotel Ltd, says, “Leveraging OTA platforms like EaseMyTrip and Booking.com have expanded our reach to a broader audience of travellers seeking quality accommodations. These collaborations allow us to leverage their extensive platforms to attract a wider audience and streamline the booking process. We benefit from their advanced technology, marketing expertise and vast customer base, ensuring competitive visibility and ease of access for travellers.”
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