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Industry Spotlight
New Episode: The Business of Travel Podcast
Personalisation Technology Trends in Accommodation
 
In this episode of The Business of Travel, the GBTA Europe Accommodation Committee explores how technology is shaping personalisation across the accommodation experience in business travel.
Hosted by Daniel Norris, Regional Director of Sales at ehotel and members of the GBTA Europe Accommodation Committee, the conversation brings together perspectives from across the business travel ecosystem, including travel management, accommodation providers, and hotel operations.
Together, the panel discusses how personalisation is evolving beyond traveller preference alone and becoming increasingly connected to compliance, operational efficiency, booking experience, payments, and data integration. Listeners will gain practical insight into where technology is creating value today, how personalisation expectations are changing, and what organisations should consider as they evolve their accommodation programmes.
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