View it in your browser
August 25, 2026

News to Know


Why One European Digital Identity Playbook Won't Work for Three Markets
SOURCE: PHOCUSWIRE, 8/25

According to Phocuswright's "In Europe, Digital Identity Wins on Trust, Not Convenience," report, based on a survey of 1,554 leisure travelers across the U.K., France and Germany in April 2026, the EU Digital Identity Wallet is gaining ground unevenly, and adoption will hinge on trust rather than the convenience it promises.

 
Continue Reading
 
Sponsored  
AVIATION

Policy Change? What's the Latest With American Airlines & Carry-On Bags? (SIMPLE FLYING, 8/25)

South Korean Budget Airlines Jin Air, Air Busan, and Air Seoul Sign Merger Agreement (TRAVEL TOMORROW, 8/25)

United Airlines Announces 11 Massive New Nonstop Routes to Europe: See All Flights Now (SIMPLE FLYING, 8/25)

SUSTAINABILITY

Thrust Carbon Study: Advance Purchase Maximises Direct Flight Options (BUSINESS TRAVEL NEWS EUROPE, 8/24)

GROUND TRANSPORTATION

Amex GBT Forecast: Stable to Moderate Increases for Car Rental Rates (BUSINESS TRAVEL NEWS, 8/24)

OTHER SECTORS

AI Is Not Replacing the Travel Manager. It’s Redefining the Job (MEXICO BUSINESS NEWS, FEATURES GBTA, 8/24)

Malaysia Pushes for $8 Billion in Business Travel Revenue as ASEAN Chair Duties Begin (TRAVEL DAILY MEDIA, 8/25)

CTM Reaches Repayment Agreement With Majority of Overcharged UK Clients (BUSINESS TRAVEL NEWS EUROPE, 8/24)

Industry Spotlight


 

The Business Trip Is Becoming More Intentional

Companies are traveling, but with greater focus on purpose and value

Business travel is still growing, but the story is no longer simply about taking more trips.

The 2026 GBTA Business Travel Index forecasts spending will rise 7.2% this year, while trip volume increases just 1.3%. That gap signals a more selective travel environment shaped by higher costs and greater scrutiny around the value of each journey.

Companies have not stepped away from travel. Instead, they are prioritizing the meetings, customer relationships and business opportunities that matter most.

The 2026 GBTA BTI is made possible by Visa.

Explore the 2026 BTI
   

Workforce Mobility & Travel Summit 2026
Today's Your Last Chance to Save

If you're responsible for project, crew, team, or workforce travel, now is the time to secure your spot at the GBTA Workforce Mobility & Travel Summit 2026. Early bird rates end today, August 25, offering one last opportunity to register at the lowest available rate.

Join industry peers to explore proven approaches to duty of care and traveler safety, gain practical strategies for managing risk and operational challenges, discover innovative workforce mobility solutions, and earn 6 GTP® credits.

Convince Your Boss: Download the Template

Register Now
 
Upcoming Events

GBTA APAC Business Travel Forums 2026 | Pune
September 11

Carrefour des Experts 2026 | France
September 16

GBTA LATAM Conference 2026 | Mexico City
October 1

GBTA Italy Conference 2026 | Milano
October 1

GBTA Canada Business Travel Forum | Calgary
October 27

GBTA + VDR Europe Conference 2026 in Partnership with ABTA
November 2-4

View More Events

Professional growth does not always follow a straight line.

You may be entering business travel for the first time, changing careers, returning after time away, or taking on travel responsibilities without a dedicated professional-development budget.

GBTA’s limited-time Membership + Learning opportunity is designed to help more professionals access the community, resources, and skills that can support their next step.

Eligible US applicants may receive discounted GBTA membership and 50% off any on-demand GBTA Learning course.

Apply by September 16

View Post

GBTA Community+
View the Accessibility Toolkit on Community+

Accessibility is becoming an essential part of business travel. GBTA’s Accessibility Toolkit provides practical guidance to help organizations take action and create more inclusive travel experiences for travelers with disabilities, neurodivergent travelers, aging travelers, and others with accessibility needs.

The toolkit includes six modules, with the first three available to everyone and the remaining three exclusively for GBTA members.

View the Toolkit > 

Not a member? Join GBTA to unlock the full toolkit and access exclusive member resources in Community+. 
Facebook  LinkedIn  Youtube  GBTA Blog

Was this email forwarded to you? Please sign up to receive GBTA emails.
Not a member? Join today.

Advertise | Post a Job.
How can GBTA help solve your industry challenges?

 

Global Business Travel Association
107 S West St., Suite 762, Alexandria, VA 22314
tel: +1 703 684 0836 | web: gbta.org

Copyright © 2026, All rights reserved.
Update your GBTA email preferences / Unsubscribe