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Check-In with Suzanne
Navigating the Crossroads of Year-End Goals and Future Strategy
It’s typically at this time of the year that many organizations are focused on two things: achieving the goals we set for the current year and preparing goals for the coming year. It’s a season of both engagement and outcomes as well as strategy and planning — which also makes it a very busy time for business travel. GBTA offers resources that can guide your planning and help inform your decisions about budgets based on our foundation of data and insights.
A valuable tool available to our members is the GBTA Business Travel Index Outlook, which provides a comprehensive view of the current state of the industry and forecast for the coming years. It’s designed to help you understand the macroeconomic and sector-specific trends shaping business travel demand, so you can align your planning with clarity and confidence. Thanks to Visa for their support to make this year’s edition possible.
The CWT GBTA Global Pricing Forecast offers forward-looking analysis on pricing trends across air, hotel, ground transportation and meetings and events. These insights are especially helpful for building your travel and T&E budgets and negotiating supplier agreements for the year ahead.
We also continue to invest in research that helps quantify the role and value of business travel. Our recently published GBTA ROI Studies for both the U.S. and the U.K. provide econometric-based insights into how travel drives business outcomes ─ from revenue generation to client retention and employee development. These findings can be powerful tools when communicating the strategic importance of travel ─ and how it can best be optimized ─ within your organization.
Beyond data and research, GBTA remains actively engaged in policy matters that impact our industry around the world. From sustainability regulations to visa and border policies, we’re working to ensure the voice of business travel is heard. If you’re not already subscribed to our GBTA global advocacy newsletter, I encourage you to do so. It’s a great way to stay informed and involved in the issues that matter most, while making sure your traveling stakeholders are taken care of going forward.
Whether you’re looking for insights, community or clarity, we’re committed to being a trusted partner in your success. Let’s finish 2025 strong and step into 2026 with purpose, preparation and optimism.
Suzanne
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