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September 17, 2024

Check-In with Suzanne


A Mile High View of What’s Ahead for GBTA and Business Travel

Remember back in 4Q2020 when some business leaders were predicting – and celebrating – the demise of internal meetings travel? Well, with the onslaught of the Great Resignation shortly after, that prediction certainly didn’t come true. GBTA’s own research has shown that it continues to be a category of business travel that is strategically important.

I was reminded of that last week as our GBTA Team descended on the Mile High City of Denver for site visits and internal meetings in a multi-purpose trip for work and team building.

Our trip was, in part, preparation for the 2025 GBTA Convention (July 21-23). From traditional programming to new surprises, we are already envisioning the many great moments you’ll have for connection, education, professional research development, inspiration and business success. Registration opens later this fall, so stay tuned.

And our Denver-inspired agenda also made time for team connections. As our industry knows well, travel for internal meetings fosters engagement and especially for remote workforces. GBTA’s team for two years has been office-less, so this once-a-year gathering is an important way for us to reconnect and recharge – together. Representing four continents, nine countries and at least a dozen US states, the full GBTA staff came together for a productive three days of strategic thinking and team activities focused on what’s next for our members, our industry and GBTA.

Our tour of the Colorado State Capitol was also a reminder of the important role GBTA’s advocacy and policy priorities play in our industry. GBTA’s advocacy efforts in the US and Europe – along with our future focus on additional countries and regions – are more important than ever in a year where many critical government elections have been taking place around the world. (I invite you to keep up with the latest through GBTA’s advocacy newsletters and newly revamped advocacy web page.)

Next month, GBTA heads to New York City for the WINiT Summit and Gala that brings together professionals to explore and celebrate the impact of women across the travel industry. And, in advance of that, coming this month will be the announcement of our annual WINiT Top 50, recognizing female professionals and exemplary industry leaders.

In addition to GBTA’s upcoming annual Italy Conference in Milan, and Business Travel Forums across Canada and Latin America, the GBTA + VDR Conference in partnership with the Nordic Business Travel Associations is also only a few weeks away in Copenhagen in November, along with our co-located GBTA Sustainability Summit.

It’s also that time when many are focused on meeting their professional development goals for the current year – and budgeting for 2025. Whether in-person or virtual, GBTA has numerous professional development courses, events, webinars, podcasts, research and more lined up to keep you on top of and ready for what’s next in our ever-changing industry.

Suzanne

Sponsored  
AVIATION

Business Travel Demand 'Strong,' Say Delta, United (BTN)

Malaysia Airlines Goes with Sabre PRISM to Power Corporate Segment (TRAVEL DAILY MEDIA)

Air France to Test Buy-On-Board Program Next Year (SIMPLE FLYING)

GROUND TRANSPORTATION

Travel Ground Transportation Strategies, According to New Research (TRAVEL AND TOUR WORLD, GBTA FEATURED)

SUSTAINABILITY

Policies and Incentives Support Sustainable Aviation Fuels (REUTERS)

Campaign Group Urges UK Gov to Start Taxing Aviation Fuel (BTN EUROPE)

OTHER SECTORS

Use of AI Tools for Travel Up 40% in Past Year (HOTEL NEWS SOURCE)

Making Business Travel Work for Your Business (EXECUTIVE TRAVELLER)

Industry Spotlight


GBTA WINiT
Join GBTA WINiT in New York for the Annual Summit & Gala

It’s official – our WINiT program is coming to New York for two exciting events, October 24, 2024:

GBTA WINiT Summit | 10:00 AM - 4:00 PM ET
The WINiT Summit is more than just an event—it's a movement to positively transform the careers and lives of women in global business travel. Join colleagues from various industry verticals and immerse yourself in the full spectrum of value the WINiT program offers. Learn more and register!

GBTA WINiT Gala | 6:30 PM - 9:30 PM ET
Celebrate excellence at the WINiT Gala, where we'll announce the winners of the 2024 WINiT Awards! View details. (Note that registration for the Gala is separate from the Summit.)

Learn More about WINiT

Resources


Crisis24 Intelligence Brief

Asia - TS Pulasan tracking west-northwestward in the Philippine Sea early Sept. 17. Close approach to Okinawa Prefecture, Japan, late Sept. 18.

Italy - Unionized Air Dolomiti personnel plan nationwide strike in Italy 23:59 Sept. 23-23:59 Sept. 24. Air travel disruptions likely.

United Kingdom - Significant rail disruptions reported in south-east London, UK, as of early Sept. 17. Reconfirm itineraries.

Western, Central, and Southern Europe - Climate activists to demonstrate in urban centers across Europe Sept. 20-22; localized disruptions possible.

More Information

Upcoming Events

[Webinar] The Future Is Now: Technological Transformation in Corporate Travel
Tomorrow, September 18

GBTA WINiT Summit 2024
October 24

GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen
November 4 - 6

GBTA Project Crew and Team Travel Summit 2024 | Houston
November 18 - 19

View More Events

✨ CALL for applications for Chair of the GBTA | Europe Advisory Board now OPEN ✨

If you are a buyer with a strong record in leadership; volunteering; excellent industry knowledge and a strategic vision for GBTA Europe please apply today.

View Post

GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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