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October 1, 2024

Check-In with Suzanne


The Value of Getting Out of Your “Normal”

Being diligently focused on the day-to-day work we do for our organizations and industry is critical to achieving objectives and moving forward. But sometimes we need to go outside of our “normal” − outside of your company, regular work and even industry − to gain the benefit of broader and different perspectives.

Last week I went to “school” − which involved a lot of listening, networking and learning within and beyond our industry while attending Climate Week NYC. (You can read more here about our GBTA Foundation event, where, along with IHG Hotels & Resorts and other sponsors, we brought nearly a hundred sustainability and travel industry leaders together for the first time during Climate Week to spark dialogue around the decarbonization challenges of business travel.)

It was an exhausting but energizing week. I was able to take in views across various sectors, industries and experts – but all focused on creating a more sustainable way forward on our planet. Here are a few highlights…

At the Sustainable Markets Initiative CEO Summit, chaired by Bank of America’s Brian Moynihan, discussion ranged from scaling the production of SAF for aviation and decarbonizing solutions within buildings, to how private + public sector investing can pave the way to more successful outcomes for nature-based initiatives in emerging markets.

The Nasdaq Annual New York Climate Week Conference showed the growing role which finance and corporate ESG (Environmental, Social and Governance) decision makers have within the climate transition. Clear and consistent reporting requirements was one unifying theme of the day. Additionally, there was also a strong case made for finance, compliance and sustainability teams to stay in lock step – especially given the imminent CSRD (Corporate Sustainability Reporting Directive) requirements from the EU.

Cross-company collaboration is very much the view within our own industry and a key driver behind the GBTA Sustainability Acceleration Challenge. (If you are in a travel management role, PLEASE take the assessment – there are only 14 days left until the challenges closes on October 15th.) It will also be part of the discussion at GBTA’s third Sustainability Summit being held in Copenhagen, November 4, just prior to the GBTA Conference Europe, November 5-6.

When we “go out” to learn from other industries and companies, we “come back” to our own industry better informed, inspired and engaged − and with insights and learnings that can be applied to our association and foundation, members and business travel colleagues, and our nearly $1.5 trillion industry.

So take the opportunity to get out from behind your laptop and regular daily “to do” list to explore something bigger and beyond. I found it absolutely time well spent – and I know you will, too.

Suzanne

AVIATION

Lufthansa Joins Airlines Canceling Flights to Israel Amid Escalation in Fight Against Hezbollah (TIMES OF ISRAEL)

Asia Pacific Airlines 2024 Passenger Numbers 36% Up on 2023 (SIMPLE FLYING)

US Officials Say 40 Airlines May Be Using Boeing 737s With Suspect Rudder Parts (THE GUARDIAN)

SUSTAINABILITY

Google Teams Up With Sabre for Pilot Program to Reduce Environmental Impact of Business Travel (TRAVOLUTION)

HOSPITALITY

Hotel Leaders to Explore the Use of AI and Guests Experience Goals at TIS2024 (TRAVEL DAILY NEWS)

Cendyn Builds Out Platform With Acquisition of Knowland (PHOCUSWIRE)

OTHER SECTORS

Why the Workplace of the Future Will Look and Feel More Like a Hotel (FAST COMPANY)

Safety, Cost Top List of Business Travel Priorities (HOTEL DIVE, GBTA FEATURED)

Industry Spotlight


GBTA Foundation
GBTA Foundation Names 2024 WINiT Top 50 Honorees Recognizing Women in the Business Travel Industry

The GBTA Foundation, the charitable arm of GBTA, has announced the 2024 WINiT Top 50, celebrating the women in business travel who are reinventing themselves and their workplaces by creating momentum that reaches beyond their communities and fields.

Now in its 10th year, WINiT is a professional development program that helps women move forward in their travel industry careers by offering mentoring, networking and development opportunities like events and workshops. Going on October 24, 2024, the WINiT Summit aims to empower and engage professionals of all levels to positively transform the careers and lives of women in travel-related industries through content aimed at personal, professional and industry development.

This year’s WINiT Top 50 winners hold a wide range of positions in the travel industry and represent 32 companies from across the globe.

To view the list of winners and learn more about the WINiT Summit, Gala and Awards, taking place at the TWA Hotel at JFK Airport in New York City, click here.

Upcoming Events

GBTA Conference 2024 Milano
October 3

ETIAS and EES Unveiled: Busting Myths and Preparing for Europe's New Entry Systems
October 16

GBTA Canada Business Travel Forums 2024 (Montreal)
October 22

GBTA Canada Business Travel Forums 2024 (Toronto)
October 24

GBTA WINiT Summit 2024
October 24

GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen
November 4 - 6

GBTA Project Crew and Team Travel Summit 2024 | Houston
November 18 - 19

View More Events

The GBTA Project, Crew and Team Travel Summit 2024 is coming to Houston!

Join us on November 18th and 19th to network with industry peers, discover innovative solutions and learn from real-world use cases addressing the current challenges in the industry! (Hint, hint, you have the answer now). 😉

Engage with buyers and suppliers offering nontraditional travel services to share experiences, compare challenges and gain valuable insights on how to support each other.

Don't miss out on this opportunity to be part of the future of project crew and team travel! Register today

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