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October 17, 2024

GBTA Board of Directors Spotlight


United We Stand, Divided We Fall!

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member Carol Fergus, Director, Global Travel Events and Ground Transportation Fidelity International. 

Upon completing a year on the GBTA Board, I’m retracing my journey to share some of the ‘Light Bulb Moments’ that have come with contributing to an organisation and getting value in return. Being part of a community not only unites and validates us, but the opportunity to impart expertise and turn actions into deeds have made the experience great as well.

As an ambassador for GBTA I have participated in industry webinars and panels. One time I realised I was the oldest person on the panel speaking to a younger audience. This made me say less, appreciate new thinking and ideas and enjoy how the other panellists’ voices resonated with the listeners. I learnt that my light will always shine but others’ will shine brighter if I push them forward, using my knowledge and experience to guide and lift.

This brings me to mentoring, sponsorship and allyship, which are the pinnacle of who I am. Being part of GBTA has afforded me the opportunity to meet many people and bring out their best by showing interest and helping them meet their goals and aspirations. This has not only been exhilarating and extremely satisfying but showcased my value and given a sense of purpose to my Board role.

October is Black History Month in the UK and Ireland; we celebrate and remember the historians, leaders, ambassadors and thinkers who called for, instigated, drove and died for change. We also recognize the importance of being seen, having a voice and a seat at the table.

My journey this year on the GBTA Board has given me a bigger seat, a louder voice and a brighter light. It has shown me that our members support, engage, participate and show their appreciation by volunteering tirelessly, our sponsors contribute because they respect what we do, and we all strive to build a collective travel industry that is greater than the sum of its parts.

I encourage my colleagues to always be there to catch and raise each other up – because united we stand, divided we fall.

Happy Black History Month.

AVIATION

Safety Rating Change for Asiana Airlines (AIRLINE RATINGS)

United Sees Basic Economy Strength, Improving Corporate Travel (AVIATION WEEK)

Stricter Norms, No-Fly List: Govt’s Plan to Prevent Hoax Bomb Threat to Airlines (BUSINESS TODAY)

SUSTAINABILITY

Travelport to Offer Air India NDC Content (BTN EUROPE)

SUSTAINABILITY

Hong Kong’s Aviation Future Hinges on Sustainable Fuel Policies, Experts Say (SOUTH CHINA MORNING POST)

OTHER SECTORS

Poor Travel Planning Is Causing Over a Third of UK Business Travelers to Lose Between 4-8 Hours Of Productivity (TRAVEL DAILY MEDIA)

Airfares and Hotel Rates on the Rise in Europe – Advito Report (BTN EUROPE)

The Google Travel Takeover and What It Means For SEO (SEARCH ENGINE JOURNAL)

Industry Spotlight


GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen
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Don’t forget to register for GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen and be part of the most important European gathering of the global business travel industry.

Attend Conference and you’ll return to your organisation armed with new knowledge, expertise and impactful best practices. From serving the ongoing needs of business travel professionals to looking ahead to what’s needed most now by travel buyers, suppliers, business travellers and others.

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Resources


Crisis24 Intelligence Brief

El Salvador - Labor activists to march in central San Salvador, El Salvador, from 09:00 on Oct. 19. Heightened security, transport disruptions likely.

Italy - Severe weather forecast across much of Italy through at least Oct. 20. Transport, business, and utility disruptions possible.

Myanmar - Armed clashes continue across Myanmar as of Oct. 17. Significant disruptions continue.

Saudi Arabia - Annual rainy season ongoing across Saudi Arabia through end May. Widespread flooding, landslides, and disruptions possible.

More Information

Upcoming Events

GBTA Canada Business Travel Forums 2024 (Montreal)
October 22

GBTA Canada Business Travel Forums 2024 (Toronto)
October 24

GBTA WINiT Summit 2024
October 24

GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen
November 4 - 6

GBTA Project Crew and Team Travel Summit 2024 | Houston
November 18 - 19

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#DidYouKnow people remember:

👁️80% of what they see
📖20% of what they read
👂10% of what they hear

And 65% of people learn better visually?

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Take a look at last year's GBTA Project, Crew and Team Travel Summit talented graphic illustrator, who brought our discussions to life with four captivating visuals...

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