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Onboard WiFi Is Latest Frontline in Airline Competition
(SOURCE: THE STAR)
Free onboard WiFi has become the latest battleground between the world’s leading airlines as the once expensive and unreliable service finally delivers quality comparable to being at home.
Delta, United, Japan Airlines, Air France and other global carriers have in recent weeks sought to outdo each other with competing announcements about the arrival or extension of onboard connectivity.
And in sharp contrast to the growing practice of charging passengers for services that were once included in the ticket price – such as checking bags or selecting seats – the airlines are mostly promising that their high-speed WiFi is free.
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