New GBTA Podcast

Personalising the Business Travel Journey: 5 Key Trends You Need to Know

Brought to you by the GBTA Europe Accommodations Committee
Hosted by Dan Norris, Andrea Batchelor, Juliet Howie, and Jo Westlake

In just 15 mins, hear insights from industry experts as they share the top 5 key trends when it comes to personalising the business travel journey, from pre-trip to post-trip—highlighting where it can make a real difference and how you can start applying it in your program. Learn how personalisation isn’t about luxury anymore—it’s a driver of value, trust, and performance. Whether you’re a buyer looking to boost compliance, a TMC aiming to differentiate, or a supplier enhancing guest experience, there’s an opportunity to personalise at every stage.

GBTA Foundation

Help Shape the Next Generation of Business Travel Leaders

As professionals who understand the power and importance of business travel, we have a unique opportunity to invest in its future. The GBTA Foundation Destination Scholarship is seeking talented students to join our vibrant industry. Launching in phases in 2025, this inaugural fund will first become available in the U.S., followed by an expansion to other countries later in the year.

Do you have college-age children, mentees, or young professionals in your network who might be a perfect fit? Please share this opportunity with them! Let's guide and support the next wave of innovation and leadership in business travel.

You can also directly contribute to empowering these future leaders by donating to the scholarship fund. Every contribution makes a difference!

Resources

Crisis24 Intelligence Brief

More Information