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European Business Travel Spending to Reach 389.9 Billion Euros in 2026, According to GBTA Forecast
Despite ongoing global economic challenges and political uncertainty, business travel in Europe continues to demonstrate remarkable resilience and growth. According to findings released from the GBTA Business Travel Index Outlook (“GBTA BTI™”), business travel spending is projected to reach 389.9 billion euros in 2026, marking a significant 8.2% increase from 2025.
“The data confirms for Europe what many in the industry are experiencing firsthand ─ organizations are continuing to invest in business travel as a catalyst for growth, innovation and connection, even in the face of economic and geopolitical uncertainty,” said Suzanne Neufang, CEO of GBTA.
Additional key findings include:
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The top six Europe business travel markets in 2025 collectively represent just over 241.5 billion euros in spending.
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As self-reported by European business travelers, the average cost of a business trip in Europe is 850.7 euros.
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European business travelers say their top reasons for business travel are seminars/training, conventions/conferences and internal company meetings.
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40% of European business travellers say they are comfortable with using AI to book their trips—the lowest of any region globally.
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European travelers are more likely to use rail on business trips (38%) than those in other regions.
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They are less likely (57%) than travelers from other regions to combine business and personal travel.
This GBTA BTI forecast data for Europe was unveiled at the GBTA + VDR Europe Conference taking place in Hamburg from 10-12 November.
Read the full news announcement here.
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