Check-In with Suzanne

Insights from Hamburg on Optimism,
AI and Human Connection in
Business Travel [VIDEO]

Fresh from last week’s GBTA + VDR Europe Conference in Hamburg, CEO Suzanne Neufang shares her thoughts on the latest from GBTA and what’s shaping the future of business travel. Why is industry optimism climbing again? Are suppliers racing ahead with agentic AI? And what role does human connection play in keeping business travelers on the move? Plus, a look at GBTA’s EU advocacy efforts and recent policy talks, and what’s next as Suzanne heads to New Delhi and Sydney for upcoming events.

Watch her full video update here.

Industry Spotlight

GBTA France
Carrefour des Échanges Travel & MICE

Join us on 4 December for Le Carrefour des Échanges Travel & MICE, a unique and interactive event that brings together buyers, travel managers, and suppliers for a collaborative brainstorming session centered on this year’s theme: Artificial Intelligence.

Together, we’ll explore how AI is transforming our daily work, the innovations it’s enabling today and what it could power in the future.

Why Attend?

• Connect with peers in a dynamic, collaborative format
• Discover real-world applications of AI in business travel and MICE
• Contribute your ideas and shape the future of our industry

Made possible by:
BCD Travel, CDS Groupe, Le Méridien Étoile, Navan, REJOLT

*Please note, this event will be held in French.