News to Know

Agentic AI for Travel Heats Up as Google Preps Booking Tools
SOURCE: TRAVEL WEEKLY, 12/3

Within the travel sphere, agentic AI generally refers to technology that can complete tasks, like booking hotels and modifying itineraries, rather than just gathering information or generating content like standard generative AI.

In mid-November, Google announced plans to eventually debut agentic AI booking capabilities for hotel and flight reservations within its AI Mode search feature. Julie Farago, Google's vice president of engineering for travel and local, said that the company is currently "working very closely" with hotel and OTA partners, including Booking.com, Expedia, Marriott International, IHG Hotels & Resorts and Choice Hotels, as part of the project's development.

Industry Spotlight

Strategic Meetings Management
Tomorrow: The Last GBTA Canada Regional Direct Talk of 2025!

Thursday, December 4, 2025 | 2:00 PM EST

If you are interested in learning more about the Canadian corporate travel industry, or if you oversee corporate travel in Canada from abroad, don’t miss the last Direct Talk of the year, an exclusive benefit for GBTA Buyer Members!

Direct Talks are virtual sessions for Travel Managers and corporate travel professionals across Canada, designed to spark meaningful conversations, share best practices, and strengthen professional networks.

👉 Exclusively for GBTA Buyer Members. To receive an invitation, email canada@gbta.org.