What does our new logo mean? What do I say if I need to explain it?

  • The new GBTA symbol represents the many voices of GBTA’s members coming together to shape the future of our industry. The individual pieces are connected at the center to demonstrate how we bring varying perspectives to the discussion, all grounded in a common goal. The two arcs represent how we create a space for the debate that is necessary to drive progress. Together, these elements have a dynamic and kinetic nature that captures the energy and focus of the organization and our members. The symbol also represents the two sides of our marketplace: the buy and supply side, and how the industry relies on them both to be successful.
  • We’ve selected new brand colors – orange and gray – to not only stand out but to represent, like the tagline, how GBTA brings an industry together and shines a light on solutions and new possibilities.

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