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Reflections on 2024: An Update on GBTA Governance and Witnessing Community, Learning and Advocacy in Action

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board Vice President Rosemary Maloney, Senior Director, Corporate Travel at The Freeman Company.  Over the past 12 months, I’ve had the honor of…

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What Does the Next European Commission Mean for Business Travel?

The European Union faced profound challenges under the previous Commission’s mandate, navigating global health crises and geopolitical upheaval while balancing climate commitments with economic competitiveness. As the Commission entered a new mandate on 1st December 2024, with Greek Commissioner Apostolos Tzitzikostas in charge of ‘Sustainable Transport and Tourism’, the business travel sector readies itself for…

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Voices in Action: How GBTA Is Shaping the Future of Business Travel in Europe

When it comes to the policies that shape the future of business travel, you—whether a travel manager, supplier, or industry professional—need a voice in the room. Last week, GBTA’s Advocacy team amplified that voice, meeting with European policy decision-makers to influence the frameworks and regulations that directly impact  business travel. Over three days, GBTA’s team,…

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Looking Ahead: How Travel Managers Can Navigate 2025 Hotel RFP Season

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Elizabeth (Liz) Oliveira, Global Travel Manager at OMERS.  Are you immersed in the Hotel RFP season like me? It’s a very busy…

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Business Travel Industry Reflects on a Resilient 2024, Sets Optimistic Plans for Growth, Technology and Sustainability in 2025 

New GBTA research highlights strong global optimism, increased budgets and shifting travel patterns across regions as companies navigate the future  As 2024 draws to a close, there is strong sentiment from the global business travel industry that the year outperformed expectations, paving the way for increased budgets, strategic investments and growth initiatives for 2025. This…

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Employees and Companies Have a Shared Responsibility for Ensuring Ground Transport Safety for Business Travel, According to New Report from FREENOW and GBTA

Research examines how travel programmes can maximise the safety of ground transport on business trips across four key European markets: Germany, United Kingdom, Spain, and Ireland Both corporate travel managers and business travellers in Europe have a shared responsibility as well as opportunities to mitigate risk by making smart choices when it comes to ground…

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GBTA + VDR Conference 2024 in Partnership with the Nordic Business Travel Associations and GBTA Sustainability Summit Highlight a Robust European Business Travel Industry

Education, engagement and networking were the pillars of the three-day event that focused on initiatives for a greener future as well as what’s ahead for business travel in Europe The outlook for business travel in Europe including the path toward a more sustainable future was the focus this week at the GBTA +VDR Conference 2024…

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European Business Travel Spending to Hit $391.1 Billion USD (360.4 Billion euros) in 2024, Reflecting Strong Growth Amid Economic Challenges 

Spending to reach $517.2 billion (476.6 billion euros) in Europe by 2028, with growth outpacing most global regions except Asia Pacific, according to new regional data from GBTA  European business travel spending is projected to reach $391.1 billion USD (360.4 billion euros) in 2024, reflecting a 10.4% increase from 2023. Additionally for this year, Europe…

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First-Ever GBTA Sustainability Benchmark Reveals Gaps to Decarbonize Business Travel Programs, Calls for Accelerated Corporate Action to Reach Net Zero Targets

GBTA’s Sustainability Acceleration Challenge assesses emissions reduction efforts in corporate travel across all industry sectors, highlighting areas for immediate progress  The GBTA Foundation, the charitable arm of the Global Business Travel Association (GBTA), today unveiled findings from its Sustainability Acceleration Challenge, an industry-first global benchmarking initiative to evaluate the current state of business travel programs…

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GBTA Foundation’s 2024 WINiT Summit and Gala Illuminates the Strides Individuals and Allies Are Making in Leading the Journey Toward Gender Equity in the Business Travel Industry

GBTA WINiT’s 10th anniversary events also celebrated industry leaders advancing women’s careers, commitment to the UN’s Women Empowerment Principles and showcased new GBTA research on gender equity in the business travel sector Career development and advancement for women in the global business travel industry was at the forefront as GBTA WINiT celebrated a decade of…