The Fundamentals of Strategic Meetings Management™

In this fundamental course taught by procurement, travel and meetings industry experts, you will learn how to articulate the benefits and components of SMM in a corporate environment. Participants will take away SMMP best practices and strategies on how to contain cost, mitigate risk, manage data, implement technology solutions, and ensure service quality.

Participants earn 14 GTP Recertification credits.

Core Curriculum

• Strategic meetings management overview
• Key program components
• Establishing partnership strategies
• Creating a funding model
• Building a strategic meetings management business case

Location of Event
Atlanta, GA
In-Person at GBTA Convention 2024. Convention attendance not required.

Pricing
$450 member/$675 non-member

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