The Fundamentals of Strategic Meetings Management

Dates: July 19-20
Times: In-person training, Denver, CO (pre-GBTA Convention)

In this fundamental course taught by procurement, travel and meetings industry experts, you will learn how to articulate the benefits and components of SMM in a corporate environment. Participants will take away SMMP best practices and strategies on how to contain cost, mitigate risk, manage data, implement technology solutions, and ensure service quality.

Participants earn 14 GTP Recertification credits.

Core Curriculum

• Strategic meetings management overview
• Key program components
• Establishing partnership strategies
• Creating a funding model
• Building a strategic meetings management business case

Location of Event
Denver, CO
In-Person at GBTA Convention 2025. Convention attendance not required.

Pricing
$450 member/$675 non-member