Maximising Duty of Care: Choosing Your Safest “Last Mile” Option for Business Travel

As business travel adapts to shifting economic conditions, managed travel programmes must revise their policies to align with corporate objectives while addressing employee needs. GBTA, in partnership with FREENOW for Business, will present key findings from a recent survey of business travellers and travel managers across several European countries. This study examines the “last mile” duty of care—the final segment of a journey from a transportation hub to the destination—in four markets: Germany, the United Kingdom, Ireland, and Spain. The webinar will address:

• Corporate policies and challenges related to ground transport
• Perceptions of how ground transport affects traveller safety
• Preferences and views of business travellers regarding ground transport and last mile duty of care

This information will be particularly valuable for both buyers and suppliers. The webinar will provide insights into the changing landscape of ground transport safety, the role of sustainability in the mobility ecosystem, and how business travellers and travel managers perceive transportation options, particularly concerning last mile transport.

Mark Sharoff, Senior Research Manager, GBTA

Mark Sharoff is a Senior Research Manager at GBTA, responsible for researching and writing reports on a variety of industry topics. He has been with GBTA since 2014. He holds a Master’s degree from Georgetown University and a B.A. from the University of Puget Sound in Tacoma, WA. A native of Denver, he is a big fan of sports and affordable restaurants.

Daniel Barthuly, Head of Business Travel, FREENOW

As Head of Business Travel at FREENOW, Daniel focuses on delivering a seamless, customer-first experience. He works closely with global product, tech, and local operations teams across nine markets to drive innovation and boost user satisfaction. His deep interest in business travel stems from his time as an innovation consultant, where frequent travel sparked his interest in the field. With five years at FREENOW, Daniel has honed his expertise in ride-hailing through roles in Corporate Development & Operations. He believes that a dynamic marketplace product are the cornerstone of a reliable and safe service between both riders and drivers.

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Registration is complimentary for all.