Harness the Power of GBTA Research

Business travel leaders and professionals are under constant pressure to understand the evolving industry landscape, seize the next great opportunity, and stay ahead amid continued disruption. To succeed, you need to make informed, strategic decisions and act quickly, and it’s essential to have access to timely and reliable industry analysis, trends, and peer insights.

Throughout its 50+ year history, GBTA has been at the forefront of bringing to light key trends and topics shaping the industry, enabling business travel professionals to access timely context, validate their thinking, and confidently move ahead. GBTA Research is widely quoted and covered in major mainstream and business travel news outlets and is also frequently referenced by global policymakers, academics and major consultancies. From comprehensive reports and forecasts to issues-focused polls, education sessions, webinars, podcasts, and more, our research team is focused on serving GBTA members and the industry at large with answering pressing questions and generating a-ha! moments.

That’s the power of GBTA Research today.

What’s trending this month

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GBTA 2024 Business Travel Index Outlook

GBTA BTI™ is an exhaustive forecast of business travel spending and growth covering 72 countries and 44 industries.

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GBTA U.S. Economic Impact Study

The 2024 edition of the U.S. Economic Study on Business Travel’s Impact on Jobs and the U.S. Economy

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The Future is Now

The study examines technological transformation in corporate travel industry in North America and Europe.

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GBTA Business Travel Industry Outlook Quarterly Poll

Discover key findings and insights on what’s ahead directly from industry professionals  in the latest April 2024 poll edition.

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“In the U.S., the business travel industry accounts for almost 2% of the country’s GDP and 3.5% of overall employment.”
Business Travel’s Impact on Jobs and the U.S. Economy
“More than one-third of travel buyers (38%) say the travel program is a consulted stakeholder when it comes to Travel Risk Management (TRM).”
GBTA Business Travel Outlook Poll, April 2024
Global business travel spending is expected to reach a record $1.48 trillion USD by the end of 2024. 64% of business travelers surveyed report increased spending compared to 2023.
GBTA 2024 Business Travel Index Outlook (BTI), GBTA and VISA, July 2024
75% of travel buyers are interested in adopting an AI-powered travel program chatbot to automatically answer questions specifically about their program.
The Future is Now: Technological Transformation in Corporate Travel, GBTA and CVENT, Aug 2024

Featured research

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June 5, 2024
Business Travel’s Impact on Jobs and the U.S. Economy [Report]

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MEMBER EXCLUSIVE 

BENEFIT
JAN 2, 2024
Travel Risk Management (TRM) in a Post-COVID World (2024) [Report]

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MEMBER EXCLUSIVE 

BENEFIT
NOV 8, 2023
Ground Transportation in Europe [Report]

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OCT 23, 2023
What Travel Managers Agree and Disagree on [Webinar]

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AUG 14, 2023
2023 Global Business Travel Index™ Outlook (BTI) [Executive summary]

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MEMBER EXCLUSIVE 

BENEFIT
AUG 3, 2023
The Current State of Business Travel: Business Traveler and Travel Manager Priorities [Report]

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MEMBER EXCLUSIVE 

BENEFIT
JUL 26, 2023
The Power of One: How Breaking up Silos can Drive Value in Converged Hotel Program Management. [Report]

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JUN 13, 2023
The State of Climate Action in Business Travel – Global Industry Barometer 2023 [Report]

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Want to get full access to GBTA Research resources? Become a member! >>

Enjoyed the insights? Have feedback? Let us know! >>

Leading global travel industry brands have selected GBTA as a research partner.

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Partner with GBTA  for your next research project to leverage our deep industry and research expertise, get access to industry peer insights, and get in front of GBTA’s network of over 99,000 business travel professionals around the world, including influential travel buyers and other industry decision makers.

“We partnered with GBTA to leverage the unique opportunity to understand the evolution of travel managers and how they fit into the dynamic corporate travel structure today, and in the years ahead.”
Anil Punyapu
Senior Vice President of Sales, Cvent
“This is the second time we’ve collaborated with GBTA to survey business travel managers and travelers to stay at the forefront of ground transportation trends and deliver industry leading insights to the business travel community. These insights are not only essential to help our customers and business travel managers across Europe to manage the strategies, it helps us at FREENOW to deliver the solutions our customers need.”
Fabio Griemens
Director B2B Operations, FREENOW for Business
“We wanted to look to those on the front lines who have been navigating all the changes happening in business travel for their expert insights and outlook on what might lie ahead. Tapping into the experiences and perspectives of travel managers provides valuable knowledge that can empower all stakeholders to optimize their business travel programs.”
Johnny Thorsen
VP Partnerships, Spotnana

Our research is quoted in major news outlets including
CNBC, Bloomberg, Wall Street Journal, The Financial Times, Business Travel News, Travel Weekly, and more.

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Get in touch with our GBTA Research Team