Your Hotel Program Essentials – Building the Foundation of a Corporate Hotel Program

Join the upcoming GBTA APAC webinar on Friday 30 August from 2:00 PM – 3:00 PM SGT, and hear from our panel of experts as they delve into the fundamental aspects of establishing and optimizing a corporate hotel program that aligns with your organization’s strategic objectives. Whether you are in the process of developing your first structured program or seeking to enhance an existing one, this session will provide invaluable insights and practical strategies.

Webinar Panellists:
Ewan Lim
Asia Pacific Travel & Meetings (SG, MY PH & ID) Operations Lead
Johnson & Johnson Travel & Meeting Services

Karen Goh
Senior Director of Sales | South East Asia
BWH Hotels

Vibhav Singh
Principal Consultant – Commercial Lead, Amex GBT Consulting
American Express Global Business Travel

Tse Ling Soong
Corporate Travel Manager, Asia Oceania
Shell Singapore

This webinar will look at:

• Assessing your current hotel program
• Understand the current environment and industry trends
• How are your corporate hotels being sourced
• Tracking: performance, leakages, weaknesses, opportunities
• Hotel program content tiering: what does it really mean to your program?

Price: FREE for GBTA Members, $25USD for Non-members

If you have any questions or need assistance with your registration, please contact the team at Enquiries@gbta.org.