Sales meetings with customers and prospects to be the priority for the year ahead GBTA has released the results of its latest COVID-19 Member Poll. The survey – the 14th such poll by GBTA since the onset of the pandemic to measure the impact on business travel – finds that a majority of respondents are optimistic…

In November, GBTA was incredibly fortunate to acquire the key assets of the Association of Corporate Travel Executives, or ACTE. This unique opportunity to unite the best of two premier organizations in the business travel industry – an effort we are leading together – represents an unprecedented moment for our Association. Done well, the additive…

Industry veteran shares her perspective on diversity in the industry, and what travel and work-life balance in a COVID-19 world may look like In the final 2020 session of its Collaboratory webinar series, GBTA welcomed Arlene Coyle, Vice President of Commercial Corporations for Amadeus to discuss her career journey and the importance of having women…

It was a pleasure to have so many of you join us for GBTA’s Annual Business Meeting last week. We covered an immense amount of information, in a short time. And of course, the meeting wouldn’t have been complete without a technology hiccup – something that has become synonymous with 2020. Luckily it was minor, and it…

Travel buyers have been very vocal about the need for innovation and have put pressure on suppliers to step up. So why is it so difficult to get travel buyers to adopt new innovations? As part of Collaboratory 2020, moderator Michelle “Mick” Lee, Global Head of General and Shared Services for BNY Mellon and Vice-Chair…