Build and Implement a Meetings Management Program

Many corporations are now converging travel, procurement and meetings in their business strategy and operations. This shift requires a disciplined approach of developing, deploying and implementing a strategic meeting management program (SMMP). Strategic meeting management (SMM) is the management of enterprise-wide meeting and event processes to achieve measurable business objectives aligned with the organization’s strategic goals.

In this fundamental course taught by procurement, travel and meetings industry experts, you will learn how to articulate the benefits and components of SMM in a corporate environment. Participants will take away SMMP best practices and strategies on how to contain cost, mitigate risk, manage data, implement technology solutions, and ensure service quality

Next Course: October 14, 21 & 28

11:00 AM – 1:00 PM ET
Registration Closes October 6

Register now
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Key Takeaways

  • Introduce strategic meetings management
  • Review key program components
  • Establish partnership strategies
  • Create a funding model

What’s Included

  • 6 hours of virtual live sessions starting at 11:00 AM ET
  • Interactive instruction with Betsy Bondurant
  • Hands-on meetings management case study
  • 14 GTP® Recertification Credits

Pricing

$450
Member Price

Scholarships for GBTA Members and GBTA Chapter Members that have met the course requirements.

$550
Non-Member Price

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Not only do GBTA members get discounts on professional development like this one, but they also receive exclusive content, downloadable tools, access to the GBTA Hub and so much more. Join Now!

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Meet Your Instructor

josh goldberg

Betsy Bondurant

Title, Company

Bio

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Questions

Interested in a specific course? Fill out the form and let us know how we can help. Email pd@gbta.org for further assistance.