GBTA 2024 Business Travel
Index Outlook
Annual Global Report & Forecast*
Published: July 2024
The 2024 GBTA Business Travel Index Outlook – Annual Global Report and Forecast (“GBTA BTI™”) is an exhaustive forecast of business travel spending and growth covering 72 countries and 44 industries.
Now in its 16th annual edition, the GBTA BTI™ also includes survey data and analysis from 4,100 business travelers across five global regions, representing insights from employee travelers regarding their business travel preferences, behaviors and spending.
Key findings from the research include:
Global forecast for business travel spending
- Global spending is expected to reach a record $1.48 trillion USD by the end of 2024.
- Boosted by economic stability, pent-up demand and recovery momentum, spending is projected to surpass $2 trillion by 2028.
Industry drivers and factors
- Recovery in business travel continues to vary by region and across industries.
- The outlook for growth presents a balance of both potential upside factors and downside risks.
- Sixty-four percent of business travelers surveyed report increased spending compared to 2023.
- Business travelers estimate their spending averaged $834 per person based on their last business trip.
- A majority (81%) report that business travel is worthwhile in achieving their objectives.
*The Executive Summary from the GBTA BTI™ Report is broadly available; download below. Access to the full BTI Report is an exclusive benefit only for GBTA members and available in the GBTA Hub.
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About GBTA Research
Throughout its 50+ year history, GBTA has been at the forefront of bringing to light key trends and topics shaping the industry, enabling business travel professionals to access timely context, validate their thinking, and confidently move ahead.
From comprehensive reports and forecasts to issues-focused polls, education sessions, webinars, podcasts, and more, our research team is focused on serving GBTA members and the industry at large with answering pressing questions and generating a-ha! moments.
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Partner with GBTA for your next research project to leverage our deep industry and research expertise, get access to industry peer insights, and get in front of GBTA’s network of over 99,000 business travel professionals around the world, including influential travel buyers and other industry decision makers.
For information about GBTA Research visit www.gbta.org/research or to inquire about historical GBTA BTI™ data for 2000-2028, reach out to research@gbta.org.