Increase Your Brand Visibility Through the Power of Digital Marketing
GBTA provides a variety of digital marketing capabilities that reach business travel professionals during all parts of their online experience.
Don’t miss out on making an impression and explore how enhancing your brand awareness can help your organization expand its network and increase lead generation efforts.
Interested? Contact a member of our Business Development team with any questions about marketing opportunities.
2023 Digital Marketing Metrics
Ensure your message is received by specific travel professionals your firm is trying to reach. Generate new leads for your organization by featuring your white papers, research, or tradeshow booth.
Highlight your organization in GBTA’s Daily News Brief – an impactful business travel industry email newsletter sent out Monday through Friday to a global audience. The GBTA Daily News Brief is the business travel professional’s go-to resource for the most up-to-date business travel news and information shaping the industry.
There are multiple ways to be featured in our email alongside relevant business travel content:
- Banner ad – a graphic placed within the email displaying your advertisement.
- Sponsored content – a text excerpt with the option to include an image and/or your logo.
- DNB takeover – your company is the exclusive sponsor of the email send featuring one ad, one banner ad and the sponsored content.
Opportunities:
Banner Ad – One Week (Monday – Friday): $3,000 USD
Sponsored Content – One Ad: $3,000 USD
DNB Takeover – One Send: $10,000 USD
Example:
Click here to view a DNB Takeover example.
DNB Banner Example
DNB Sponsored Content Example
In this quarterly newsletter, subscribers will get important industry information from a Latin American perspective.
Opportunities:
Banners in One Issue: $1,000 USD
Sponsored Content – One Ad: $1,500 USD
In this European focused monthly newsletter, readers expect to see important GBTA updates and key information from sponsors.
Opportunities:
Banners in One Issue: €1,000 EUR
Sponsored Content – One Ad: €1,400 EUR
This quarterly newsletter brings together key regional news and diverse voices from across the Asia-Pacific region.
Opportunities:
Banners in One Issue: $1,000 USD
Sponsored Content – One Ad: $1,500 USD
The Business of Travel podcast, your go-to destination for insightful discussions with travel industry experts. Rotating hosts explore a myriad of topics and perspectives, uncovering the strategies, tactics, and insights that propel success in the dynamic world of business travel. Tune in weekly for engaging conversations that will enlighten and inspire.
- Sponsored podcast episodes offer the chance to deliver educational content tailored to your company’s product, service, or offering in a non-commercial manner.
- The recording of company-sponsored audio podcasts will be distributed on Apple Podcasts, Spotify, and all major podcast platforms indefinitely.
- Each episode will be showcased in the GBTA Daily News Brief (DNB), on GBTA’s website, and across social media channels.
- Limited space is available, so act now to secure your spot for maximum exposure and engagement.
Opportunity:
One Podcast: $5,000 USD
Reach an educated business travel audience including leading buyer and supplier companies. Highlight your organization’s solutions, product launches, research, future plans or topics of expertise. Sponsored Online Program topics are chosen by the sponsor and will be added to our webinar schedule.
Opportunity:
One Webinar: $10,000 USD
Example:
Sponsored Webinar Example 1
Sponsored Webinar Example 2
Generate awareness and traffic to your booth with your commercial playing on screens in high-traffic locations across the GBTA Convention or Conference location. Amplify your brand’s presence and deliver your message to 5,000 industry professionals multiple times per day.
Pricing varies by event.
Example:
Deliver your message with banners to targeted business travel professionals across thousands of websites during their online experience to generate leads and increase brand awareness.
Promote your brand to a dedicated business travel audience throughout their entire online experience.
Gain instant brand recognition and top of mind awareness amongst specifically targeted business travel professionals. GBTA’s extensive network of business travel connections can be reached at thousands of prominent and trusted websites such as CNN, BBC, and New York Times.
Opportunities:
September – May $12,995 USD
June – August $14,995 USD
Examples:
Remarketing Ad Example
Ensure your message is delivered to exactly the right business travel audience by promoting your company via GBTA’s web properties. Your ads will be featured on gbta.org and the GBTA HUB.
Opportunity:
$2,500 USD per month
Example:
GBTA Website Banner Ad Example
Promote your organization, reach business travel professionals and drive new business via the GBTA Video Ad Network – Powered by YouTube™. Take advantage of GBTA’s highly targeted Ad Network with video advertisements. Reach business travel professionals during their YouTube™ viewing experience with your custom video ads.
Opportunity:
$9,995 USD
Example:
GBTA Video Ad Network Example
The Hub Supplier Marketplace is a member exclusive benefit allowing participating companies to highlight their benefits and products to the business travel industry. Participating suppliers can promote their company with a company page and provide increased opportunities to interact directly with over 7,600 members on the GBTA Hub.
Click here to view sponsorship opportunities for The Hub.
Connecting with your target audience is simple with GBTA.
Opportunities exist worldwide for exhibiting, sponsorship, and digital outreach. Whether you’re looking to gain valuable face-to-face networking time, align your brand with key industry figures or capitalize on the largest audience of business travel professionals in the world. GBTA can help your organization tell your story to reach your goals.
If you are interested in learning more or have any questions about any of the digital marketing or sponsorship opportunities, please contact sponsor@gbta.org or fill out the form below and a member of our team will reach out shortly.
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