Even though a lot has been changing, “normal” business activities ( i.e., things we did pre-COVID) also importantly continue. For GBTA, that includes the association’s mission across education, advocacy, networking and, of course, in-person conferences and events. Last week’s GBTA Canada Conference in Toronto was a perfect example of back to normal. As in years…
I’m in Toronto for the GBTA Canada Conference where over these past two days, nearly 600 Canadian leaders, professionals and industry stakeholders are gathered to discuss the future of business travel in the region. Among the timely topics – and taking center stage at the event for the first time – is getting to…
My business travels this week bring me to the UK where I’m onsite at The Institute of Travel Management’s (ITM) Accelerate event. This marks GBTA’s renewed relationship with ITM but it’s also where I’ll engage in an onstage discussion on a topic that’s important to us all: selling business travel’s value. One indicator of the…
In this week’s Check-In, Suzanne Neufang, CEO, GBTA, is filming from Las Vegas where she reflects on the meetings and events sector and how its recovery is such an important part of the business travel industry. One doesn’t exist without the other. She also shares the line-up of in-person GBTA events for the coming months,…
If you’re like me, many times you see the parallels between work and life. I wanted to share a recent reflection on that here, so you may find today’s Check-In a little different… In 2014 when I was between jobs, I took up a new hobby: stained glass crafting. I took a multi-week…
Spurred by the pandemic and resulting overall societal changes, I’m hearing that companies are reimagining and adapting for a next era in business – which also means a next era for business travel. New approaches in business travel for fostering client and team connectedness and individual traveler needs must coexist with corporate priorities and bottom-line…
Tracking business travel’s recovery is like plotting moments on a continuum – our industry has been assessing, reassessing, staying the course or pivoting, as we move across the horizontal axis of time. So what moment are we in now? A recent story in “The Economist” featuring GBTA and a conversation I had last week…
Some days it isn’t easy to operate in what feels like parallel worlds. There’s the world where lives and businesses are getting back to normal as COVID-19 becomes more manageable. And then there are the other worlds – the one where COVID risks continue, or where we are trying to maneuver through the humanitarian crisis…
Do you remember where you were when the World Health Organization declared the coronavirus a pandemic on March 11, 2020? This month finds many of us reflecting on the past two years and how “normal” feels like a lifetime ago – not only for the world and for us personally, but also for the business…
Today marks International Women’s Day 2022, a global day celebrating the achievements of women while also calling for a more gender-equal world. #IWD2022 There are amazing women achieving so much in our own industry, along with the allyship of amazing men. And tomorrow we hope you’ll join the discussion to #breakthebias. WINiT by GBTA is hosting…
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