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February 13, 2026

GBTA Board of Directors Spotlight


The Power of Community at the GBTA Chapter Leadership Summit

In this feature series, GBTA’s Board of Directors share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today's guest author is Michelle Amos, Travel & Expense, Meetings & Events Manager at Qualtrics. 

Every year, the U.S. GBTA Chapter Leadership Summit brings the GBTA community together for connection, learning and collaboration. Our focus at the 2026 event, held February 2-3 in Miami, was two-fold: supporting our communities and sharing best practices.

Our 38 U.S. Chapters encompass 3,754 members, hosted 384 events and engaged 16,608 attendees last year. We are honored to serve our local communities while being part of the broader global business travel industry. True to our “Many Voices, One Purpose” tagline, there is something special that happens when leaders come together with a shared vision and dedication. During the Summit, we had the privilege of hearing from a panel with Suzanne Neufang, GBTA CEO; Rosemary Maloney, GBTA Board President; and Kevin Sullivan, GBTA Board Treasurer. We discussed the organization’s outlook for 2026 and how U.S. Chapters contribute to GBTA’s global initiatives.

“Community” became the Summit’s organic theme. We were reminded that Suzanne, Rosemary and Kevin all chose the word “Community” in the GBTA Board of Directors holiday greeting to describe 2025, and the heart of Billy Brumblecom’s guest keynote was also Community. The only way Chapters can move forward and continue supporting the global business travel industry is by building a Community.

Relationships build a Community; this was a thread woven through the breakout sessions as well. Topics included membership, community engagement, cultivating buyer/supplier relationships, leveraging AI for chapter growth, the GBTA Foundation and more. Each session emphasized how Community is key to the success of these initiatives.

When we asked our 38 Chapter Presidents to select a word they believe will define 2026, “Resilient,” “Connect” and “Collaborative” were used, but the most common word given was “Growth.”

These are all adjectives to describe healthy Communities, and Growth does not happen in isolation; it requires Community as well.

But Chapters cannot do this alone. It is the GBTA Community and industry coming together as a Community that will enable us all to grow.

 
AVIATION

Nearly 17,000 Planes: Toronto Pearson International Airport Reaches New De-Icing Record (SIMPLE FLYING, 2/12)

DHS Shutdown Deadline Looms. What It Could Mean for Your Flight. (USA TODAY, 2/12)

Lufthansa Cancels Hundreds of Flights on Thursday Due to Pilot Strike (BTN EUROPE, 2/12)

Budget Airlines Aren’t Sold on Starlink Wi‑Fi Yet (FINIMIZE, 2/13)

Airbnb Confirms Hotels Expansion Plans Amid 'Strong' Early Momentum (PHOCUSWIRE, 2/12)

SUSTAINABILITY

SAF Takes Flight, But GBTA Say Headwinds Remain (TRAVEL PRESS, 2/13)

Sponsored  
OTHER SECTORS

Buyers Overwhelmed and Undervalued, Says ITM (THE BUSINESS TRAVEL MAGAZINE, 2/12)

Industry Spotlight


 

Upcoming Webinar
The Year Ahead: 2026 Global Risk Outlook (APAC)

February 25 | 10:30 AM Mumbai | 1:00 PM Singapore
2:00 PM Tokyo | 4:00 PM Sydney

What happens when travel leaders, procurement strategists, security practitioners, and crisis response experts compare notes on APAC risk?

Our newly announced panel brings real-world perspective from organizations actively managing disruption across the region. Meet the experts below.

Register for The Year Ahead: 2026 Global Risk Outlook, now taking place on February 25.

Can’t attend live? Register and the recording will be delivered to your inbox after the event.

Upcoming Events

Carrefour des Experts Travel & MICE par GBTA
February 17

GBTA LATAM Business Travel Forum | Monterrey
February 19

GBTA Canada Conference 2026 | Toronto
April 27 - 29

GBTA APAC Conference 2026 | Singapore
May 12 - 13

GBTA Convention 2026
August 3 - 5

View More Events

81% of Buyers cite cost savings as a top priority, but many must also improve traveler satisfaction and drive innovation — a difficult three-way balance.

This tension is defining business travel strategy in 2026. Programs are expected to do more, spend smarter, and still deliver better traveler experiences.

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