Luoma Award

Established in 2011 in honor of Jutta Luoma, the Executive Director of the Finnish Business Travel Association.   The Award recognizes a volunteer who supports the development of GBTA and its local market partners in Europe and who works in the best interests of GBTA Europe’s members and the business travel industry.  The individual is independent-minded, willing to raise new ideas within the sector both publicly and privately and is effective in providing direction for European travel and meetings management. The award takes the form of a sterling silver compass each year, as recognition of the direction the winner has provided to GBTA in Europe and a reference to the need to sail unchartered waters and walk new pathways in the European business travel market.