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Latest Report from FREENOW and GBTA Examines the Evolution of Ground Transportation in Europe for Business Travel

New findings emphasize post-pandemic travel recovery, sustainability and technology among the biggest changes and challenges There’s no putting the brakes on the way business travelers view and utilize ground transportation. That’s according to the latest report from FREENOW, Europe’s Mobility Super App, and the Global Business Travel Association (GBTA), the world’s largest business travel association. In…

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GBTA Reports from the European Parliament on The MDMS Regulation

Can it make travel easier and greener? Yesterday GBTA helped host a high-level event at the European Parliament in Brussels to discuss the upcoming Multimodal Digital Mobility Systems Regulation. The event, The MDMS Regulation: Can it make travel easier and greener? Was hosted by MEP Oetjen and Dalunde in the European Parliament and showcased the numerous stakeholders representing the…

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Making Sustainable Business Travel a Reality: A Look at EU Initiatives and GBTA’s Impact

EU leaders are in a race against time to push through new reforms aimed at greening the economy, ahead of the European Parliament elections scheduled for June 2024. The ambitious “European Green Deal” presented as one of the main priorities of the current Commission is set to become President Ursula von der Leyen’s most enduring…

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GBTA Supports Ambitious Multimodal Digital Mobility Services (MDMS) Regulation

GBTA continues to advocate for the EU Commission to maintain its ambitious scope for Multimodal Digital Mobility Services (MDMS) regulation, to promote sustainable travel and meet EU climate goals.   Initial MDMS policy vision   In 2020, the EU Commission set out its Mobility Strategy including its vision for MDMS Regulation:  “Planning and buying tickets for multimodal…

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Advocating for Sustainable, Efficient and Seamless Business Travel

GBTA Advocacy Round in Brussels – March 2023 On 27-29 March 2023, a delegation of GBTA staff and European members1 gathered in Brussels to advocate for the unique priorities of the business travel sector. The group initiated and attended sixteen meetings with policymakers, trade associations, and subject matter experts over the course of three days….

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GBTA Board Spotlight: Once Upon a Time in a Small Country Up North…

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member, Jens Liltorp.   Maybe the headline caught your attention? Hopefully, as this was my intention. I’ll reveal why a bit later in my…

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GBTA Forecast Expects Key Business Markets in Europe Will Fully Recover in 2026

Europe makes up lost ground and is anticipated to be the fastest growing business travel market in 2023 London, UK (22 February 2023) – The business travel industry in Europe continues its progress towards full recovery to its pre-pandemic spending levels of USD $392 billion, but the divergent recovery in business travel continues across the region.  Europe’s…

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Reflections from Brussels: Community, Learning, Advocacy and Action for Business Travel’s Future

Last week hundreds of stakeholders from the global industry gathered in Brussels for a pair of back-to-back GBTA events – the Sustainability Summit and the Europe Conference with VDR – as together we continue to set the agenda and create the platform for the many voices within our sector.  The GBTA Sustainability Summit centered around…

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GBTA Supports CountEmissionsEU Initiative for Harmonised Framework to Measure Greenhouse Gas Emissions

The Global Business Travel Association (GBTA), the voice of the global business travel industry, welcomes the European Commission’s initiative to propose a harmonised framework for calculating and reporting greenhouse gas emissions from the transport sector, called CountEmissionsEU.  With GBTA members making it a priority to reduce the carbon footprint of their business travel, emissions data is…