Innovation Day: The Next Decade of Business Travel – GTP Credit Approved

GBTA Wisconsin

Innovation Day: The Next Decade of Business Travel

Join GBTA Wisconsin for an engaging and collaborative Innovation Session. This interactive meeting is designed to foster creative thinking, encourage dialogue, and shape the future of business travel through hands-on activities and shared insights.

Connect with industry peers, contribute your expertise, and be part of a dynamic conversation that moves our industry forward.

Programa

Opening Keynote – The Next Decade of Business Travel
A top industry leader explores the forces reshaping business travel: hybrid work, sustainability, cutting-edge tech, and maximizing ROI. Engage in real-time polls to share your perspective and set the stage for the lab.

As a group, you will dive into four table rotations to collaborate, innovate, and tackle real-world challenges. Each station delivers practical takeaways.

**Topics subject to change

· Traveler-Centric Travel Policy: Redesign a travel policy snippet that prioritizes traveler well-being and productivity, without blowing the budget.
Consider: flexible per diems, mental health breaks, loyalty perks, or bleisure support.

· AI vs. Human Touch: What’s the Balance: Test a travel-related AI tool (booking, data analysis, chatbots). Then debate where automation adds value and where humans still matter.
Optional mini-demo or mock tool walkthrough.

· The Booking Tug-of-War: Solve for traveler convenience vs. program compliance. Role-play a scenario (e.g., last-minute booking, premium seat request, out-of-policy hotel) and come up with a win-win solution.
Capture your “golden rule” in a one-liner for future policies.

· Travel ROI Makeover: Reimagine a KPI dashboard that reflects business travel value.
What should we really measure—engagement, retention, deal velocity? How can we tell the story beyond cost per mile?