| |

Empowering the Future of Business Travel: Reflecting on the GBTA Ladders NextGen Pilot with UT Austin  

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is Allied Seat, At Large, Katie Virtue, Head of Sales and Marketing at Festive Road.    I’ve been fortunate to be part of the GBTA Ladders program…

| | | | | | | |

GBTA Foundation Unveils Step-by-Step Transition Pathway to Accelerate Business Travel’s Action Towards Net Zero

New roadmap for sustainable business travel takes corporate travel programs from ‘no action’ to ‘leading practice’ The GBTA Foundation, the cause-led arm of the Global Business Travel Association (GBTA), just unveiled its Sustainable Business Travel Transition Pathway yesterday at the GBTA Sustainability Summit, which gathered over a hundred travel leaders and sustainability experts from all…

| | |

Achieving the Perfect Business Trip: New Study Reveals Top Challenges and Technology Solutions for Success

Survey of U.S.- and Canada-based corporate travel managers identifies key business trip pain points and the desired innovations to overcome them While business travel drives critical business outcomes, it can also come with challenges for organizations and employee travelers alike. These challenges can sometimes make the pursuit of the “perfect business trip” seem like a…

|

Be Inclusive: A Path to Thriving in Business Travel

In this feature series, GBTA’s Board of Directors share their perspectives on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board member Carlos Almendros, Director of Travel, Payments, Marketing and Communications at Cisco. Our industry is built on relationships. As someone who has…

| | |

Canadian Business Travel Spending Surpassed Pre-Pandemic Levels in 2024 but 2025 Outlook Tempered by Market Uncertainty 

GBTA Conference examines the $37.6 billion CAD Canadian business travel sector, while offering education, peer discussions and practical solutions for industry professionals amid geopolitical and economic headwinds     The Global Business Travel Association (GBTA) unveiled new insights and outlooks for the Canadian business travel sector during its 2025 Canada Conference, held April 28-30 in Toronto.  Marking…

|

Earth Day 2025: A Call to Action for Sustainable Corporate Travel

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry and the way forward for business travel. Today’s guest author is GBTA Board of Directors, European Regional Director Ben Park, Executive Director of Travel & Sustainability at Parexel.  Earth Day on April 22nd serves as a…

| | | |

GBTA Advocates for Unified Environmental Standards in Hospitality 

Letter to European Commission Emphasizes for Consistent Sustainability Measures in Business Travel  In a move to advance sustainability in the hospitality sector, GBTA recently sent a letter to the European Commission’s Tourism Unit, DG MOVE. The letter advocated for the adoption of harmonized environmental standards for hotel accommodation, a crucial step towards achieving decarbonization goals…

|

Traveler Relationship Status: It’s Complicated

 In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Katharine Farrell, Head of Managed Travel Marketing at Serko.  The business traveler is having a moment. Multiple suitors, from revamped, sophisticated loyalty…

|

Business Travel Industry Kicks Off 2025 with Optimism Amid Evolving Challenges, According to Latest GBTA Poll

Results highlight growth in travel volume and spend; AI awareness, sustainability adoption and workforce shifts also among key findings Professionals in the business travel industry look forward to an engaged and productive year, according to the first Business Travel Outlook Poll of 2025, released today by the Global Business Travel Association (GBTA). While shifting economic…

| | | |

A Look Ahead from GBTA’s Board President: 2025 Will Be Driven by Sustainability, Innovation and Global Collaboration

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board President Mark Cuschieri.  As we begin 2025, the global business travel industry stands at a pivotal juncture. The past year has shown the…