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Inside the Modern Hotel Program: How Corporate Travel Managers Are Redefining Sourcing and Strategy 

New research highlights how travel buyers are modernizing rate structures, embracing innovation and adapting to traveler expectations  As managed hotel programs undergo a period of rapid transformation, companies and their corporate travel managers are rethinking how they source, negotiate and manage hotel stays. Travel buyers are looking to embrace more flexible rate strategies, modernize request-for-proposal…

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GBTA Asia Pacific Conference 2025 Reflects the Dynamic Role of the Region in Shaping the Future of Business Travel

A record 950+ industry professionals from 32 countries gathered at the GBTA-WERC co-located event, as APAC is forecast to reach $679 billion USD in business travel spending in 2025 The growth and vital role of the Asia Pacific region in the future of global business travel was clearly demonstrated by the strong turnout, engagement and…

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Achieving the Perfect Business Trip: New Study Reveals Top Challenges and Technology Solutions for Success

Survey of U.S.- and Canada-based corporate travel managers identifies key business trip pain points and the desired innovations to overcome them While business travel drives critical business outcomes, it can also come with challenges for organizations and employee travelers alike. These challenges can sometimes make the pursuit of the “perfect business trip” seem like a…

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Canadian Business Travel Spending Surpassed Pre-Pandemic Levels in 2024 but 2025 Outlook Tempered by Market Uncertainty 

GBTA Conference examines the $37.6 billion CAD Canadian business travel sector, while offering education, peer discussions and practical solutions for industry professionals amid geopolitical and economic headwinds     The Global Business Travel Association (GBTA) unveiled new insights and outlooks for the Canadian business travel sector during its 2025 Canada Conference, held April 28-30 in Toronto.  Marking…

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Nearly One-Third of Global Travel Managers Anticipate Business Travel Volume Will Decrease Significantly in 2025 Amidst US Government Actions, According to GBTA Poll

Additionally, 37% of travel suppliers and intermediaries expect their business travel-related revenue to decline, while overall industry optimism drops for 2025 As a result of recent US government actions including tariffs, cross-border policies and entry restrictions, global business travel professionals are newly navigating a complex and uncertain landscape regarding the potential impact on business travel…

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Traveler Relationship Status: It’s Complicated

 In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Katharine Farrell, Head of Managed Travel Marketing at Serko.  The business traveler is having a moment. Multiple suitors, from revamped, sophisticated loyalty…

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Business Travel Industry Kicks Off 2025 with Optimism Amid Evolving Challenges, According to Latest GBTA Poll

Results highlight growth in travel volume and spend; AI awareness, sustainability adoption and workforce shifts also among key findings Professionals in the business travel industry look forward to an engaged and productive year, according to the first Business Travel Outlook Poll of 2025, released today by the Global Business Travel Association (GBTA). While shifting economic…

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Looking Ahead: How Travel Managers Can Navigate 2025 Hotel RFP Season

In this feature series, GBTA’s Board of Directors share their views on topics that matter most to members, the industry, and the way forward for business travel. Today’s guest author is GBTA Board member Elizabeth (Liz) Oliveira, Global Travel Manager at OMERS.  Are you immersed in the Hotel RFP season like me? It’s a very busy…

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Business Travel Industry Reflects on a Resilient 2024, Sets Optimistic Plans for Growth, Technology and Sustainability in 2025 

New GBTA research highlights strong global optimism, increased budgets and shifting travel patterns across regions as companies navigate the future  As 2024 draws to a close, there is strong sentiment from the global business travel industry that the year outperformed expectations, paving the way for increased budgets, strategic investments and growth initiatives for 2025. This…

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European Business Travel Spending to Hit $391.1 Billion USD (360.4 Billion euros) in 2024, Reflecting Strong Growth Amid Economic Challenges 

Spending to reach $517.2 billion (476.6 billion euros) in Europe by 2028, with growth outpacing most global regions except Asia Pacific, according to new regional data from GBTA  European business travel spending is projected to reach $391.1 billion USD (360.4 billion euros) in 2024, reflecting a 10.4% increase from 2023. Additionally for this year, Europe…